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Wednesday, 07 November 2012 00:00

Diamond Brand partners to produce outdoor rec website

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Asheville retailer Diamond Brand Outdoors has partnered with RootsRated.com to introduce a new, locally-sourced digital outdoor recreation guide for the greater Asheville area. 

Outdoor enthusiasts will be able to generate reviews of their favorite recreational areas and opportunities in the WNC region. The goal is to provide locals and visitors with first-hand, local knowledge of outdoor recreation in the area. The plan is to consolidate networks of conservationists, outdoor athletes clubs, sales representatives, guides, authors, photographers, and enthusiasts to provide people with easy access to information about outdoor recreation opportunities.

Diamond Brand Outdoors is part of Grassroots Outdoor Alliance, a coalition of the country’s independent outdoor retailers.

“Grassroots Retailers are already the hub of local knowledge for trails, crags, and put-ins in their respective markets. RootsRated will give us a way to capture, syndicate, share and constantly improve this knowledge, and most importantly, make it more readily available to break down barriers to participation in these sports,” said Sarah Merrell, marketing manager for Diamond Brand Outdoors. 

www.rootsratedcom.

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This Must Be the Place

  • This must be the place

    art theplaceMary Harper was quite possibly the first real friend I made when I moved to Western North Carolina.

    With my apartment a few blocks away from the Water’n Hole Bar & Grill in Waynesville, I ventured down there at night trying to see what was up in this town, trying to make some friends, and trying not to feel alone and isolated in a new place where I was unknown to all who surrounded me. Harper, with her million-dollar smile and swagger, immediately made me feel at home. 

    Written on Wednesday, 23 April 2014 00:00 Read more...