Hardee’s in Canton has converted its restaurant at 16 New Clyde Highway to a dual-branded Hardee’s/Red Burrito location. The newly-converted Hardee’s/Red Burrito celebrated with a grand opening ribbon-cutting ceremony hosted by the Haywood County Chamber of Commerce.
The addition of the Red Burrito menu gives Hardee’s a new line of Mexican fare. The dual-branding program began at sister chain Carl’s Jr. in 1994, when the first Carl’s Jr./Green Burrito restaurant was opened in Carson, Calif. It proved very successful, increasing both average unit volumes and profits. Hardee’s was soon to follow suit and now has more than 180 dual-branded restaurants across the Midwest and Southeast and has plans to expand the program at both chains going forward.