Sunburst Trout Farm has opened a retail location in downtown Waynesville, offering a convenient spot to pick up local trout products without driving out to the farm itself.

“This has been an idea we have had for many years, but have not had a viable space or the manpower,” said Anna Eason, director of human resources and web presence.

The downtown store will also offer caviar, smoked tomato jam, blended coffee form Smoky Mountain Roasters and candles from Hazelwood Soap Company, along with its traditional trout products including fillets, marinated fillets, encrusted fillets, trout jerky, smoked trout, cold smoked trout and trout sausage.

It will hold a grand opening celebration from 3:30 p.m. to 6 p.m. October 27.

The new store, located at 133 Montgomery Street, will be open Monday thru Saturday 10 a.m. to 6 p.m.

“Many of the customers that come to the farm and customers who want our trout on a day we are closed, like the weekends, have been begging for an outlet closer to home,” Eason said.

Sunburst trout is carried at grocery stores and restaurants across the Southeast. The three-generation, family-owned aquaculture business has received nearly continuous television and magazine attention for its sustainable practices, innovative business strategies and health-conscious.

Additionally, a ribbon cutting with the Haywood Chamber of Commerce will be held at 11 a.m. Nov. 10. 828.452.3848.