Nantahala Outdoor Center has opened a retail concept shop from The North Face located inside NOC’s outfitters and retail store in Gatlinburg, Tenn.

Covering 1,000 square feet of space within NOC’s Great Outpost, the specialty shop designed and merchandised by The North Face showcases products from The North Face’s full line. Featuring gear, footwear, outerwear and apparel for hiking, camping, running, snow sports and casual, customers can shop for unique and top selling items from the popular brand.

“We are thrilled to open our doors to The North Face. They are a premium outdoor lifestyle brand in line with our mission and values. This reinforces a very dynamic retail partnership,” says NOC President and CEO Sutton Bacon.