The Small Business Center of Haywood Community College will offer a free seminar entitled “Marketing for the Craftsperson & Artist,” from 6-9 p.m. on April 17 in the Student Center, first floor.
The hands-on seminar will aid the craftsperson or artist in developing a marketing plan aimed at increasing sales and profit. The workshop will focus on: how to let the world know about you and your craft; how to keep track of expenses to ensure your profitability; pricing to ensure survival and what to do if your product isn’t selling; and how to approach independent shops and galleries.
The presenter is Linda Rozelle of Greensboro. Rozelle has a diverse background in commercial art, has designed hundreds of corporate identity programs nationwide and has been nationally recognized for excellence in advertising.