Every month, the Jackson County Tourism Development Authority shells out $2,650 to keep its website updated, get it to show up prominently in search results and analyze digital traffic.
It took only minutes for the Jackson County Tourism Development Authority to approve Nick Breedlove as its new contracted director last week, but for Breedlove that moment was months in the making. While the 30-year-old Webster mayor, journalist and photography business owner has plenty of tasks to fill his time, when he first heard the TDA was fishing for a director, it didn’t take long for him to decide to throw his hat in the ring.
When the Jackson County Tourism Development Authority sat down this spring to review applications for its advertising grants, it wound up facing a slew of existential questions: What is the grants’ purpose? Should the money go toward long-standing events or only start-ups? If the money’s reserved for advertising, what precisely is the definition of “advertising?”
Do visitor centers still have a role in the new world of travel intel? That’s the question Haywood County tourism leaders have been pondering for the past year. And it’s not been an easy one to answer.
Jackson County’s getting closer to having a director in place to handle the day-to-day needs of its tourism agency with the deadline to apply for the job closing last week.
Jackson County’s tourism association has had a lot of things to figure out since its formation in 2012. Not least of those is how to divvy up the grant fund it keeps to help the county’s festivals and events promote these happenings outside the local area.
There was something markedly absent from the nearly $300,000 in tourism grants awarded by the Haywood County Tourism Development Authority this year: contention.
Jackson County’s Tourism Development Authority will soon launch a search for a tourism director, a milestone for the newly minted countywide tourism agency.
Waynesville’s old town hall on Main Street could be converted into a garrison for tourism, business and economic development agencies — a move that would save each of the entities money and promote teamwork.
The Haywood County Tourism Development Authority plans to grow its staff to five as it dives into reviewing applications for a new group sales manager.