WCU athletic training students and faculty carry out the relay each year to raise money for the National Athletic Trainers’ Association’s Research and Education Foundation, which awards research grants and academic scholarships in the field of sports medicine. The event is named after the football rivalry between WCU and ASU – “The Battle for the Old Mountain Jug.” Individuals wishing to make a contribution in recognition of the group’s efforts can call 828.227.3509.