Capital from the crowd: Artists, entrepreneurs go online for a financial head start

coverA soda bottling operation. An original children’s book. A new music album. A mural downtown. Pallets and pallets of Mason jars, and fresh jam to fill them. 

They’re all good things, but they all require money to become reality. And when you’re talking arts and niche business start-ups, money can be a rare commodity. More and more, artists and entrepreneurs in Western North Carolina have been turning to a recently emerged source for sponsoring dreams — crowdfunding. 

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