Jackson TDA working hard for the county

Letter to the Editor:

While I currently serve as chairperson of the Jackson County Tourism Development Authority, I wish to make clear that I am speaking as a private citizen and my comments may not reflect the collective opinion of the TDA. 

First, I wish to thank news organizations for their coverage of the formation and deliberations of this TDA. Having served six years with Jackson County Travel and Tourism Authority, I can say that this is the most attention the media has paid to the tourism efforts of Jackson County that I have seen in many years. 

The statement made in a recent Sylva Herald editorial, “… a robust tourism industry is critical to everyone in Jackson County …to a great extent, we rely on visitation dollars,” is quite accurate. And no one knows that better than those the county has selected to direct the development of that segment of the economy just how critical it is. As the writer indicated, the impacts of tourism on the Jackson County economy are far-reaching. But it does all start with getting those “heads in beds.” That is the catalyst for all of the benefits that the paper listed in the editorial. 

You see, each one of those who sit on the Tourism Development Authority was selected because of their connection and understanding of the industry based on ownership or management. They have a vested interest in the success of efforts being put forth. Unlike some, their income is tied to the dollars the TDA invests in enhancing and promoting the Jackson County tourism brand, accommodations, amenities and attractions.

And what they are doing is working. So much so, in fact, that in the first six months of the fiscal year, occupancy tax collections increased by 8.2 percent. That number is adjusted so that the 1 percent occupancy tax increase does not inflate the percentage (so actual collected revenue is even higher than the 8.2). Using the vernacular of the editor, I would say that the Board not only “burned rubber,” but left the previous revenue figures in the dust. Growth in that collection is one of the metrics of success that lets the board and the public know that efforts (and dollars invested) are bearing fruit.  

Again, to use the analogy of the writer, youngsters often make fun of what they don’t understand. We, as citizens, need to be reminded occasionally that an opinion page is just that — opinion. Even if it is brought forward by those who normally bring us the “news” and even if it is peppered with facts, a person (journalists included) is not required to be accurate or correct when giving their opinion in print. 

Insinuating that the TDA paid for two words shows a gross misunderstanding of what it takes to produce a slogan or brand concept, brand creative and the associated research, which is also a product of the effort. And to declare that the TDA is spending money frivolously is an insult to each of those who are putting heart and soul into efforts to improve Jackson County’s tourism product, image and help the overall economy of Jackson County grow. The TDA’s actions are not frivolous, they are deliberate and they are not only working; they are showing increase. 

I invite you, as citizens and media, to attend our monthly meeting and see first-hand what is going on in the TDA. I can do that as a citizen; those meetings are public and open to everyone. Again, as the opinion writer stated, tourism is important to Jackson County. We should all be working to enhance it and not tear down those who are volunteering to lead it. 

Robert Jumper

My family will miss the Shoney’s on the hill

op shoneysIf someone had told me 30 years ago that someday I’d be sentimental about a Shoney’s restaurant closing down, I would have laughed out loud and accused them of being delusional. I guess I’ve always had a soft spot for their potato soup and hot fudge cakes, which I used to order as a kid when my parents took us there on infrequent trips out of town, but it is nothing I’d ever get misty-eyed over, anymore than I would over a three-piece original recipe chicken plate from Kentucky Fried Chicken.

Then again, 30 years ago, I could not have foreseen the unlikely role Shoney’s would wind up playing in my family history. Not just any Shoney’s, but this particular Shoney’s, sitting high on its perch in Waynesville like an enormous neon bird watching over the bustling traffic on U.S. 23-74 while keeping one wary eye on Lowe’s across the way.

Visualizing the options for growth

By Ben Brown • Guest Columnist

Think of it as a starter kit for a comprehensive business plan for North Carolina’s seven westernmost counties. 

That’s as good a way as any to understand the mission of the Opportunity Initiative for Southwestern North Carolina — Opt-In, for short. It’s a 15-month process overseen by the Southwestern Commission Council of Governments representing the seven far western counties and set to wrap by the end of May.

Moral March is not a moment, but a movement

op frBy Doug Wingeier • Columnist

As I write this, I have just returned from a tiring but exhilarating day participating in the Moral March on Raleigh. My wife and I joined 18 others from Haywood County — friends both black and white — plus 260 others from the Asheville area and untold thousands from across the state and beyond. We rose at 3 a.m., rode buses five hours each way, marched nearly a mile each way between Shaw University and the state capitol, and heard some rousing speeches and stirring music.

The rain held off. The crowd was in a festive mood. Many carried signs like “North Carolina: First in Teacher Flight,” “More Art, Less Pope,” “Haywood County for Health Care,” and “Welcome to North Carolina: Set Your Clocks Back 50 Years.” A medical doctor’s sign said: “I got a raise, but my patients who are poor got a death sentence.” Mine read: “I March for Voting Rights for All” and “Funds for Public Schools not for Vouchers.”

Vouchers are just bad education policy

op frThe Smoky Mountain News published an excellent analysis of the controversy centered on the current legislation called the “Opportunity Scholarship Program” in the Jan. 29 issue (www.smokymountainnews.com/news/item/12377). SMN Staff Writer Holly Kays presented this material in exemplary form. 

I was particularly struck by the quote that is attributed to Rep. Roger West, our elected official from Marble. He said, “I think anybody that wants to make a decision to go to a private school, they ought to be able to do it, and they ought to be able to recoup what the state allocates for each student.” This seems like a strange system of reasoning to come from a representative who has sworn to uphold the laws of North Carolina (based on our constitution). Since 1789 North Carolina has provided public education opportunities for all of her citizens. Few would claim that the system has been perfect. Few would claim that our elected officials have acted perfectly all of the time. This, unfortunately, is one of those times when a group of elected officials has used very poor judgment. This will entangle state/local agencies and organizations in a costly legal battle to overturn this bad legislation.

Low-wage workers deserve a better deal

op frBy Doug Wingeier • Columnist

Debate is picking up these days on help for the unemployed and low-wage workers. Congress is balking on extending unemployment compensation. The media and public are going back and forth on raising the minimum wage. The Coalition of Immokalee Workers in Florida are demanding (and often getting) a penny more per pound for the tomatoes they pick. And fast food and big box employees are taking matters into their own hands by going out on strike to demand better wages and working conditions.

 The emergency unemployment insurance program for the long-term unemployed expired on Dec. 28, leaving 1.5 million unfortunate folk in the lurch. Since it was implemented in 2008, more than 24 million Americans have received these benefits, which have helped them to pay rent, feed their children, and keep the lights on. In addition to the 1.3 million who stopped receiving benefits last month, if the program isn’t extended, an additional 3.6 million will lose access to this vital lifeline by the end of 2014. This program doesn’t just help the long-term unemployed. Failing to extend it would also be a huge drain on the economy, eliminating an estimated additional 240,000 jobs.

Plan for teacher raises a bone of contention

op frThe ramifications of one particularly disturbing directive passed in the last session of the General Assembly is unfolding right now in every county in North Carolina, and it promises to provide some spirited political drama that just about no one saw coming when it passed.

Legislative leaders decided they would provide meager pay raises of $2,000 over four years — yes, a whopping $500 a year — to 25 percent of teachers in each of the state’s school systems. The lawmakers decided it was best to leave it up to each school system to decide how to conjure up a fair formula to decide which teachers would get a raise and which wouldn’t.

Views on Israel based on life experiences

op frDoug Wingeier • Columnist

My oh my! Looks like the long arm of Israeli surveillance has reached out to us way down here in the mountains of Western North Carolina (see column to the left). I hadn’t thought the experience of a peace-loving octogenarian professor worthy of such attention. But I do appreciate the opportunity to respond.

SEE: Columnist’s anti-Israel tirade distorts truth

What I wrote in that Dec. 25 column was mainly an account of what I personally have seen and experienced in the “land of the Holy One” — not an exercise in ideology or biblical interpretation. In addition to what I mentioned, I have personally experienced the following:

Lots of problems with ‘Something Bruin’

op frIn numerous newspapers in late November 2013, it was reported that six U.S. Forest Service (USFS) employees from Western North Carolina were awarded “Law Enforcement and Investigations Awards” by the USFS for their roles in “Operation Something Bruin,” a four-year, multi-agency investigation targeting bear poachers in Western North Carolina and surrounding states, resulting in arrests in February 2013.

It had also been reported earlier that the National Wildlife Federation bestowed "prestigious conservation honors" on Sgt. Chad Arnold, an officer from Charlotte with the Special Investigations Unit of the N.C. Wildlife Commission. Arnold was named "Wildlife Enforcement Officer of the Year", and the Commission was named the "Natural Resources Agency of the Year," according to a press release from the N.C. Wildlife Commission.

If the shelf was small, these are the books I’d fill it with

op frEach new year brings out the list-makers, pundits and critics who catalogue everything from the year’s best movies, books, and music to predictions regarding politics and the economy for the next 12 months. With the exception of composing my own personal lists from the past year — “Ten Things I Would Have Done Differently” would be easily written — I lack the qualifications to compose any sort of compendium, including one for books, for 2013.

Yet I do find myself compelled to make a list of favorite books. Several readers of this column, and many of my students, have over the last years asked for such a list, and I would send them three or four recommendations, selections often plunked down without any real effort or thought. Having pondered the matter this week before the new year, I found myself wondering what I would put on such a list if I was, say, limited to a small shelf of favorite books.

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