An
alien looks at the holidays By
Dawn Gilchrist-Young
“We are the city whose brightness blots the stars from night.”
— Frank Bidart
I
don’t make New Year’s resolutions, so this year I decided
I would attempt change before the year is over. The problem is,
I’m a slow learner, because the change I’m working on
has been in the making for almost 13 years.
Since my daughter’s birth, I have gone back and forth in
my struggle against everything born of consumerism, including my
own desires. And since my daughter’s birth, I have lost far
more battles than I have won. Nearly 13 years of rearing her in
a culture driven by acquisition has taught me there are better ways
of being an example than railing against — how does the bumper
sticker put it? — “the dominant paradigm.”
And since I cannot bring myself to embrace that paradigm and still
look my child in the eye, this holiday season I attempted to at
least accept and maybe understand the consumer culture. My attempt
was somewhat successful, taking the same form that it does at church,
faculty meetings, and other large gatherings in which my social
ineptitude overwhelms me — that is, I pretend I am an anthropologist
from another planet studying the ways of an exotic, unlikely, and
probably doomed tribe. The anthropologist exercise is one I learned
from a women’s magazine in a doctor’s office years ago,
and I have used it off and on ever since. It works especially well
for someone like me — skeptical and introverted — because
it allows me just enough detachment to function (mostly) without
cynicism.
In the most recent employment of the anthropologist exercise in
my acceptance and comprehension campaign, my husband and I were
on one of our twice-yearly pilgrimages to the Asheville Mall. We
predictably went on the last weekend before Christmas. Since the
most important part of the exercise (according to the wise writer
in the women’s magazine) is to simply notice your surroundings,
and since my husband and I have been married long enough to enjoy
the long silences between us, standing with him in a long line in
a store gave me plenty of time and space to observe. In front of
us was a woman about my age. Clearly not one to waste energy struggling
against cultural mores concerning our sex, she was carefully made
up and carefully dressed, her fingernails perfect red ovals, her
coif the flawless result of process and “product,” her
figure that of one who spends hours in a gym. I recognized her as
the kind of woman for whom I feel a pathological combination of
contempt and envy, and I realized I would have to limit my exercise
to people about whom I could maintain some objectivity if I were
to gain any understanding.
So I moved on in my observations, glancing behind me to a boy
in his late teens, just young enough to escape embarrassment at
the fact that he was attired as if he were a model for the store’s
merchandise. His face was studiedly noncommittal, his $100 jeans
at the right degree of bagginess, his colorful boxers showing just
enough to reveal the brand name. Behind him were two more women
about my age, both tired, both out of their element, both with armloads
of clothing, both probably hoping to please their own disaffected
youths just as their parents had once tried to please them. On the
wall behind us hung a large screen television on which MTV videos
alternated steadily with the store’s advertisements.
There were no notable differences in the two; in both, attractive,
clean young people of different races lip-synced songs in which
words like “want” and “need” figured prominently,
lines such as, “Why is it always you want something you can
never have,” “Give her what she wants,” and “Some
great need in me starts to bleed.”
When I first took note of the lyrics, my guess was that they were
carefully chosen to influence people to buy more. But when I thought
about them, I realized that in creating that effect, the primary
feeling they conveyed was discontent. Every song was angst driven,
and that led me to a glimmering of empathy for the trend-conscious
kid behind me who was doing free advertising. He still believed
the easy formula that the ads told him — the right clothes
and the right music are the best tools for building happiness, the
best weapons against despair.
Of course, I didn’t need much to help me empathize with
the older women, since the lines on their faces and their last season’s
fashions told me plenty about what it’s like to stand in their
shoes. The biggest part of them had quit believing in the culture
of advertisements a long time ago, but some tiny part of them, like
some tiny part of me, still held on to the possibility that things
could ever be that easy. As for the perfect woman, well, she was
so wholly a representative of what I was trying to understand and
so much a departure from everything I wanted for my daughter, that
she was, for the moment, too much to take in, too much to deconstruct.
I would have to save her for the drive home, after my husband and
I restored our Christmas spirits with a bracing dose of downtown
Asheville’s alternative cheer and microbrew.
Back in the car on I-40 West, we were among the many cars headed
out of town laden with packages. As we headed off Exit 27 and past
Waynesville, the mountains around us glowed with Christmas lights.
I thought of the anecdote my husband told me about the family that
had to take down their hundred-thousand-dollar light display after
a neighbor complained about the brightness of their lights, and
how the following year they had their revenge by erecting an enormous
grinch that pointed in his direction.
But maybe he wasn’t a grinch. Maybe he was just someone
who wanted to be able to see the stars. And maybe the light display
family was among those who simply know how to enjoy themselves without
having to make an issue out of everything, or play ridiculous anthropologist
head games with themselves just to get through another holiday season
intact.
In any case, I want to be able to see the world my daughter will
inherit through the eyes of those who like buying things, who like
wildly colorful light displays, who take pleasure in a trip to a
shopping mall, who feel no conflict at having their nails done weekly.
Maybe believing that happiness results from buying things is no
different than believing in immaculate conception or that anyone
keeps New Year’s resolutions. Maybe all it takes are equal
parts faith and hope. Faith and hope twinkle at me from every house
as we enter our own neighborhood. The lights my husband strings
through the dogwoods illuminate our house, making it look like a
perfect storybook home. And at least for the moment, I’m all
right knowing that what we believe in has little to do with reality,
and everything to do with what we need.
(Dawn Gilchrist-Young is a writer and teacher who lives in
Cullowhee. She can be reached at playboat9@aol.com.)