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Mascot
display takes aim at stereotypes
By
Michael Beadle
At first,
it seems like a petty argument. Why should a sports teams mascot
or logo have to change because some people think its offensive?
Teams with nicknames like the chiefs or warriors
have been around for years. And besides, using these names is a sign
of respect toward Native Americans. A school or professional team
with a name like the warriors takes pride in the fighting
spirit of Native Americans. If people think Native American terms
are offensive and have to change team mascots and logos — a
very expensive ordeal, considering all the uniforms, murals and other
sports memorabilia associated with a logo — then where will
it end? Will the Fighting Irish of Notre Dame have to change its name
because its offensive to Irish people? Likewise for Nordic people
finding the Minnesota Vikings football team offensive.
The case for keeping sports mascots and logos the way they are seems
to have its entrenched supporters, but the opponents of using Native
American images and names with sports teams is growing behind a huge
grassroots effort of civil rights organizations and multicultural
groups.
As a way of examining this issue a little closer, an exhibit titled
Its Only a Game? is now on display in the lobby
of Hunter Library at Western Carolina University in Cullowhee. The
display, which will be up until March 1, is sponsored by the Western
Carolina University Cherokee Center and the Native American Student
Association at WCU. It offers a mix of facts, photos, documents and
probing questions about the ongoing controversy concerning the use
of Native American symbols as sports mascots. The issue is put into
a historical context so the viewer can see how Indian sports mascots
and certain words can present demeaning stereotypes of Native Americans.
To many Native Americans, a sports team with an Indian logo or mascot
mocks their culture, their history, their religion and their self-worth,
and exacerbates a tragic American legacy of government-sanctioned
genocide, bigotry, racism, and economic and political deprivation
against Native American tribes.
For Roseanna Belt, director of the Western Carolina University Cherokee
Center, using Indian mascots is primarily offensive to Native Americans
because it gives the general public a limited perspective and a generally
false portrayal of who Native Americans are.
It perpetuates the image that Native Americans arent around
anymore, Belt said.
The way Belt sees it, if people only see stereotyped Indian images
of a warrior with war paint and feathers who go around beating a drum
and scalping people with tomahawks, that may be the only knowledge
people have of who Native Americans are.
And thats where the danger is, she said.
In some tribes, eagle feathers and war paint were used only in religious
ceremonies, and to mock these symbols is considered by many Native
Americans an irreverant act comparible to tossing rosary beads around
like Mardi Gras necklaces or watching a bishop or rabbi run around
a football field in full ceremonial dress. Nicknames like redskins
or squaws are linguistically considered derogatory terms
equated with racial epithets like nigger or slant-eye
or cracker. Nevertheless, college and professional sports
teams continue to use names like Braves and Indians
with some mascots acting out sports rituals in full ceremonial dress.
In some instances, the Indian male is reduced to a silly caricature
as is the case with Chief Wahoo, the grinning, one-feathered mascot
of the Cleveland Indians baseball team.
While some may see this as a harmless diversion, a closer look at
sports pages and fan posters reveals subtle and sometimes glaring
cases of racism.
In the exhibit at Hunter Library, a photo of a sports poster depicting
high school rivals reads, Massacre those Warriors, which
includes a blue pitchfork with blood on it. Another photo of a high
school poster reads, Devils Relocate Warriors. One high
school in eastern Tennessee went so far as to hang mock scalps in
its gym to symbolize each team it had defeated.
The exhibit goes on to explain that scalping Native Americans was
actually supported by the governments of the American colonies and
territories. Bounties were issued for the scalps of children.
Among the most provocative pieces in the exhibit are historical photos
and journal entries of U.S. soldiers who witnessed atrocities committed
against Native American tribes. In 1864, for example, 200 Cheyenne
Indians were massacred near Sand Creek, Colo., by approximately 700
U.S. troops. Those who died included men, women and children. One
statement reads, Fact: Most modern scholars estimate the population
of the indigenous people of North America to have been between 10-20
million. In 1840, the population was estimated to be around two million.
By 1880, native numbers had dropped to 250,000.
In an article condemning the use of Indian
mascots, award-winning Native American musician and education professor
Cornel Pewewardy eloquently argues that stereotypes of Native Americans
have a profound, harmful effect on the public psyche.
Making fun of Indigenous Peoples in athletic events has become
as American as apple pie and baseball, Pewewardy
writes. So-called Indian mascots reduce hundreds of indigenous
tribes to generic cartoons.
The classic images of Indians screaming war cries in old Western movies
are often perpetuated on sports fields and gyms when Indian mascots
are portrayed as relics of a heroic age, Pewewardy contends.
Schools should be places where students come to unlearn the
stereotypes that such mascots represent, he explains. Teachers
have a responsibility to take this issue seriously.
Some schools and universities have changed their nicknames after pressure
from Native American groups. Among the bigger name colleges have been
the Stanford University Indians changing to their nickname to the
Cardinal, Dartmouth Colleges Indians switching to The Big Green
and St. Johns Universitys Redmen to the Red Storm. Opponents
of the use of Indian mascots are still pushing to change some of the
professional nicknames including the Atlanta Braves, Washington Redskins,
Kansas City Chiefs, Cleveland Indians and Chicago Blackhawks.
In recent years, more than 75 local, state and national organizations
have joined the fight by issuing resolutions denouncing or calling
for an end to the use of Native American mascots used in association
with sports teams. These organizations have included dozens of Native
American groups but also a diverse number of multi-ethnic groups with
various social, political and religious affiliations such as the American
Jewish Committee, the Asian American Journalists Association, the
United Methodist Church, the Southern Christian Leadership Council,
the NAACP, the National Education Association, the United States Commission
on Civil Rights, and the American Counseling Association.
For those who would like to explore this issue further, there will
be a meeting Thurs., Feb. 21, from 6:30 to 8 p.m. in the Hunter Library
Conference Room (245) on the campus of Western Carolina University.
A panel led by the Mascot Education and Action Group, the Native American
Student Association of Western Carolina University and others will
share thoughts and opinions, show a video and welcome discussion on
the subject.
The issue of using Native American caricatures as mascots for
sports teams is coming to the fore in many regions of the country
and is certainly relevant to Western North Carolina, said Bill
Stahl, librarian at Hunter Library, in an email statement. It
is the hope of the library in mounting such an exhibit that it will
promote reasoned consideration and discussion of this important issue.
For more information, contact Hunter Library at 828.227.7307.
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