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6/19/02
Coffee
House opens in historic building
New roaster, restaurant should
help fuel Frog Levels renaissance
By
Michael Beadle
In the dictionary, panacea means a cure-all or a remedy for
healing what ails you. Starting this week, Panacea will also
be synonymous with good times, good food and good coffee in the
historic Frog Level district of Waynesville.
Owners Brian Pierce and Jane Shearer have been hard at work over
the past nine months renovating the old warehouse building along
Commerce Street and turning the once vacant, dilapidated building
into a stylish coffeehouse that will be open for breakfast, lunch
and evening.
Spacious enough to seat 75 comfortably (about 4,000 square feet)
and loaded with rustic features including rugged brick walls, a
tall wood-paneled ceiling and a lovely wooden deck out back overlooking
Richland Creek, Panacea appears destined to become one of Waynesvilles
coziest spots for getting a Cup o Joe.
When Pierces family bought the building a year ago with plans
for a pottery studio (Pierce Pottery is soon to open next to Panacea),
Brian and Jane came by one day and found a great space full of possibilities.
We walked into this building and said, Oh my gosh! This
has so much potential, Shearer said.
Neither of the two had ever owned their own business, but they decided
it was time to make the big jump, and what started out as an eyesore
(beer bottles and trash littered the floors) has become a bright
spot in a newly revitalized part of town. Its taken a lot
of long days sanding, painting, sawing, building and hauling, but
the clean-up is paying off.
Last month, the couple received word that the Town of Waynesville
had approved the building as a local historic landmark and the application
has been submitted for National Historic Register status.
The building, which was once widely known as Boyd Wholesale Grocery,
was built back in 1918. Trains and trucks would load and unload
in front of cargo doors which are still in place. The couple kept
as much of the original design of the building, using bricks from
the building to fill a hole in the roasting area up front and making
some of the tables with old pipes. Windows and wood framing came
from old houses. Painting over the concrete floor was one of the
most labor-intensive jobs, according to Jane. The area out back
had old mattresses, trash and beer bottles, but its all been
cleared away.
Pierce plans to be the in-house roastmaster, presiding over an international
supply of the finest coffee beans in the world — 18 types
so far, including beans from Brazil, Sumatra, Kenya, Costa Rica,
Guatemala and Ethiopia. Coffee will be available for sale by the
half pound or pound. There will be decaf and flavored coffees, mixes
and blends, organic and fair trade coffees, and a wide selection
of assorted drinks — everything from smoothies and iced drinks
to teas, fruit drinks and soda.
For breakfast, Panacea will be serve Belgian waffles, bagels, pastries,
and croissants. It will be a few more weeks before the coffeehouse
begins serving lunches, but the menu will eventually include cold
sandwiches, grilled sandwiches (known as panini), salads and (by
fall) soups. Throughout the day, a full array of specialty desserts
will also be available for the serious sweet-tooth. Pies, cakes,
muffins and pastries.
Hours will be 7 a.m. to 8 p.m. Monday through Thursday, 7 a.m. to
midnight Fridays, 8 a.m. to midnight Saturdays and 10 a.m. to 4
p.m. Sundays.
And yes, Panacea has already had plenty of requests from local bands,
musicians and performers. The couple is thrilled to invite any local
performers who want to showcase their talents, but its too
early to announce open mic nights or regular entertainment. The
space is certainly accommodating with a raised platform stage in
the back and classy lighting to give just the right ambiance, so
its just a matter of time before the good times roll.
The coffeehouse has truly been a dream come true for Pierce who
said he first fell in love with java cafés back when he was
17 years old at his first coffeehouse job at Cups in Jackson, Miss.
Since then, hes worked just about every job in a coffeehouse
on his way up to barista (the official title of a professional espresso
brewer) and roastmaster (master of roasting coffee beans).
In addition to sharing all kinds of lovely treats and drinks, Pierce
and Shearer hope to educate the customers who might feel a little
confused or uncertain about the various coffee drinks and coffeehouse
cuisine. Coffeehouses with all their jargon and attitude can often
turn people away, but the Panacea philosophy is more about welcoming
people in for a relaxing time. A mega-menu board on the right of
the main counter (where the cargo door used to be) will list the
items with attention to the inquiring customer.
We want people to come in an feel comfortable, Brian
said.
Being open after regular downtown hours will be just one of the
draws for Panacea, and with the kind of atmosphere that emphasizes
coffee and food rather than gift shop accessories, Jane and Brian
are hoping to create their own niche within the downtown business
community.
Who says there aint no cure for the summertime blues? Panacea
opens this week. Check it out.
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