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6/26/02
Dont
kill the golden goose
SMN
Id
like to tell the TDA thanks for bringing in the tourists. Really,
I guess tourism is kind of the salvation for our economy right now.
Jay Hinson
Director, Haywood Economic Development Commission
The fangs of those who work in the tourism and travel industry were
bared last week, snarling at a county commissioner in Haywood who
suggested the spending of the room tax money may need to be examined.
One day, hopefully sooner than later, leaders in Western North Carolina
everywhere will embrace tourism and travel for what it can do to
help this region retain its culture and traditions.
Commissioner Bill Noland said at a budget hearing that the more
than $600,000 collected in Haywood County in room taxes and then
spent to promote tourism might help solve other budget problems.
Noland, to his credit, did not say he was against tourism. And,
in a subsequent meeting, he admitted that a lot of people might
misunderstand tourisms impact when they say it does not benefit
them.
We certainly wont say that everything that comes with tourism
is beneficial to Western North Carolina. As has been well documented
in this newspaper and others, there is an impact. Our landfills
get full faster, our courts get overloaded, our police forces work
overtime to deal with seasonal residents, we spend money on roads,
and we are forced to build water and sewer lines to get to the new
neighborhoods.
Perhaps the worst impact of all this is in property values. Counties
and towns get more revenue, but low- and middle-income wage-earners
are forced out of the housing market. If we are to embrace tourism,
then we also need to work hard to ensure that affordable housing
is available.
The pluses of tourism are plentiful, and the overall economic impact
in WNC is staggering: Haywood — $100 million annually; Jackson
— $50 million; Macon — $91 million; and in Swain —
$52 million. Used correctly, this money will help us preserve mountain
culture by keeping farmers in business, by keeping small businesses
on Main Street healthy instead of becoming a land of big-box retailers,
and by encouraging young entrepreneurs who value quality of life
to open businesses.
But heres the hard truth — manufacturing is gone and
wont be back. We waste economic development dollars chasing
those kinds of jobs because they are, at best, obsolete and only
a few short years from moving to another country. Agriculture is
struggling but it can survive, albeit not on the scale it has been
practiced in the past.
Some belittle tourism for its low-paying jobs and seasonal nature.
Both true. But there is an impact that is seldom cited — the
use of tradesmen and other businesses. The motel owner needs carpentry
and electrical work done, has to buy air conditioners and furniture;
the restaurant buys food and beverages, needs plumbers to keep the
kitchen going; and the golf course needs mowers, fertilizers, cokes,
cups, water hoses, etc.
In one respect Noland was right — the expenditure of money
by different tourism groups should be examined. Im sure those
groups would be more than willing to detail their spending —
the TDA already does — and listen to suggestions from the
countys elected officials. But the money needs to stay right
where it is — promoting each county and the entire region,
thereby putting money in the pockets of Western North Carolinas
families.
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