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11/6/02
Campaign
calls annoy electorate
SMN
While
some consumers enjoy and benefit from unsolicited telemarketing contacts
from legitimate telemarketers, many others object to these contacts
as an intrusive invasion of an individuals right of privacy
in the home.
— portion of NC Senate Bill 1313, which was considered but not
ratified this past session.
To the above, especially during this now-ended election season,
we give an overwhelming Amen. The invasive and just
plain irritating use of recorded telephone solicitations by political
candidates has to be stopped, or at least strongly controlled.
Most readers know what were talking about. Some know because
the message box on the answering machine has been blinking incessantly
for two weeks now. Others have gotten up from the dinner table,
the weekend football game and even from helping kids with their
homework to answer these annoying calls. By the time the phone gets
to your ear, the recorded message has already started and you hear
the voice of the candidate whom you quickly decide not to vote for.
Its the latest, greatest marketing ploy for politicians, and
once again those trying to win office and those advising them how
to do it have discovered an effective way to turn off the electorate.
Telemarketing has become, arguably, the most invasive form of advertising
and sales yet developed. The excerpt at the beginning of this article
is from a bill being kicked around the N.C. General Assembly. Lawmakers
want to protect citizens from the disturbing phone calls from companies
trying to sell products, and we hope this bill eventually becomes
law.
We suggest they develop an amendment aimed at those trying to win
their way into office, something to the effect of no recorded
political solicitations shall be allowed. When we desire political
discourse, we can pick up a newspaper, turn on a decent television
station, or even attend a rally or forum.
Remember the old days when the local political party would get a
group of volunteers together who might call you and urge you to
vote for some candidate or to get to the polls, perhaps ask if you
needed a ride to the polls on election day? Then you talked to a
live person, and you could make the choice to converse with the
caller or, if you so desired, tell them where to get off the bus.
Try star 69ing these recorded messages that have been
coming this year and you get no one to even call back and complain
to. They just keep coming, like the wave of credit card applications
filling the trash bins and landfills of America.
Perhaps these irritating calls and their frequency are just a characteristic
of this now-gone election season, but thats probably not the
case. Like negative campaigning, attack ads and the distortion of
a competitors views, telemarketing for votes is probably here
to stay. And so we have another feature on our political landscape
that will alienate the electorate.
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