Stepping around me like I was a potted plant, the assistant manager
silently examined my purchase tags and walked away. But I was not offended;
I was deeply impressed.
With impressive strategic prowess, this national office supply chain
had taken a lesson from animal husbandry — specifically, from
primate rehabilitation. To ensure that injured monkeys can successfully
assimilate back into the wild, caretakers meticulously avoid establishing
any sort of human-to-monkey connection, especially through eye contact.
A lesser customer, one needing attention, might have departed for the
wilds without a purchase. But I understood. I was being trained, being
made ready.
For the past 30 minutes, Id flitted about the furniture displays,
tape measure in hand — comparing, sitting at, opening and closing,
standing back and imagining. No one had interfered, even to say hi.
No one had dared to suggest I that might be in need of help, that I
might need information, that I might need someone to consult.
I was a consumer empowered. And the trust placed in me came at no small
risk because I was spending a wad.
When I first walked up to the sales counter, the well-trained cashier
properly ignored me for a few moments, allowing me to stand on my own
two feet — until the person she was chatting with audaciously
suggested that she attend to me.
Carefully avoiding my eyes and without a word, she took the product
tags Id collected — a desk, filing cabinet and floor lamp
— then walked to the phone and paged, Furniture to the front,
please.
We stood in silence, not looking. The assistant manager came and left,
but I remained securely potted with my soil and fertilizer spike.
Then from the back of the store, the furniture fellow — my guru
— arrived. Not only did he avoid eye contact and speech, he actually
frowned at my purchase tags. Something was definitely wrong, but without
a word, he retreated back down the aisle.
I stood alone at the counter and, for what seemed a long time, practiced
not knowing. Then my teacher reappeared and, standing before me, spoke
to the tags: None of these are in stock.
Another long pause, apparently so I could practice asking if I could
ever get them. When I didnt respond properly, he continued the
lesson: I can order these and have them delivered to you. Maybe
Friday.
Fine.
Ill need to write it up, he said, walking away again.
But I was a quick learner and knew not to follow. He would surely have
to come back to ask my name.
He returned with a ring binder full of order forms which he laid on
an empty checkout lane. Then he modeled for me the proper terseness
of efficient business communication: Name ... address ... phone
... how do you intend to pay? Ill have to call this in.
But halfway into the product numbers and without removing the phone
from his ear, he looked in my general direction, still carefully avoiding
the eyes: The lamps been discontinued. Do you want to select
another one?
No, it was the only one I liked.
He finished the order and hung up. Youre set up for Friday,
he reported. But if the truck doesnt get to you before 6,
dont be alarmed. Ive seen it in town as late as 8. If you
do get worried, though, you can call me.
Wow, this guy was good! A three-level, encapsulated test of my progress:
First, to see whether I was smart enough to ask his name so I could
call him later. Second — by giving me a first name only and no
business card — to check my memory. And third, to see if I could resist
worrying, even waiting on a delivery after dark.
Amazed, I left the store and drove home. But on the way it occurred
to me: I could have bought the display model of the discontinued lamp.
So I called back.
Oh, yeah, he said. I thought about that after you
left. Another test to see how long it would take me to figure
things out.
When I stopped by for the lamp a couple days later, I saw him in the
store. You know what? he began. The day after you
were here, we got in every one of those items, desk and all. You can
have a lamp in a box.
Apparently, I was progressing. Not only did he glance briefly at my
eyes, but his trust in me was growing. Without even casual inquiry,
he knew I didnt need the furniture right away, that I could wait.
On Friday the truck arrived, late but not quite dark. When I unpacked
the box and checked the contents, though, I noticed the desk top and
some other parts were scraped. So I called the manufacturers 24-hour
help line, using the 800 number in the booklet.
Their response left me stunned. Not only did I not have to describe
the damage in detail, I didnt even have to lug the defective parts
out to my car and return them to the store. It was much too easy, too
quickly handled. Under such pampering I would grow soft and surely perish.
And to compound the insult, 10 minutes later the manufacturer called
me back. One of the parts was on back-order, and the voice on the phone
had the audacity to suggest that I let them proceed to ship the ones
in stock, then complete my assembly when the final part was available.
Had I not already proven my capacity to deal with the unknown? To endure
long waits without worrying or a delivery after dark?
It has taken several days of furniture-assembly therapy, but I can now
report I have shed the insult like a molted feather. And in this moment
of victory — in sight of a topless desk and standing firmly on
my soiled and well-rooted feet — I toss away the fertilizer spike
of my dependence and declare myself fully prepared for release into
the wilds of caveat emptor, into the low-touch new-millennium retail
void of servicelessness, of informationlessness, of humanlessness.
Open the cage. I am primate. I am consumer.
(Lew Garnett is a graduate student and writer.)