When does an individuals ignorance become their own fault and not attributable
to some other entity, like the media, the city council or the U.S. Congress?
I didnt hear the executives from the countrys top television
stations raise that question last week during their testimony before
Congress about miscalling the election on Nov. 7, but that is what they
should have been asking those on the congressional panel who were grilling
them.
Look, there are not many of us in the print journalism business who
like to defend television news anchors (I find it difficult to call
them journalists) for their blunders. More often than newspapers, television
news shows succumb to the pitfalls of competition, which leaves them
wide open for making egregious errors. By catering to the fading attention
span of those who rely on television for almost all of their information,
the news programs are partly to blame for sound bytes having become
the de facto political speeches or debates of our age.
So when one of the networks started calling Al Gore the winner in Florida
on that memorable election night, the others, fearful of losing viewers
or of simply not being first, followed lemming-like and made the same
announcement - Al Gore had won Florida.
Last weeks congressional hearings, called by committee chairman
Rep. Billy Tauzin (R-La.), were supposed to examine the statistical
models used by the networks to call the votes on election
night, models the congressman originally said favored the Democrats.
Early in the hearings, however, Tauzin said there was no evidence of
intentional bias toward any candidate.
The congressmen exacted a promise from the television people that they
would not call any state until all the polls in that state were closed.
Discussion also led to support of a bill already introduced to make
poll closing times uniform around the country.
The mistakes made by the media on election night were embarrassing and
even comical, but there was little discussion about whether the calling
of the states by the networks actually affected the outcome of the vote.
Does a voter in California driving late to the polls change his or her
mind because Tom Brokaw says one candidate or another has already won
that state?
And what about the responsibility of the voter? That is a story that
got some attention in the post-election coverage, but it was mainly
about whether butterfly ballots were understandable or that the location
of some polling places and some arcane procedures discouraged voters
who work long hours and arent very educated. These, however, are
procedural problems that can be corrected by new laws and public relations
efforts.
There are two issues that the congressmen were addressing when they
asked the networks to refrain from calling states early. One is a basic
First Amendment right of free speech, and the other one is the less
tangible dictum of acting responsibly.
The free speech issue seems relatively clear cut. I dont think
many courts would uphold an edict from Congress that prevented television
news shows from saying who they thought had won a state as soon as they
could make a reliable, statistical prediction. That kind of statistical
guesswork occurs all over the planet, aided by the calculating abilities
of todays computers.
The other issue is more pertinent. Almost everyone in the news business
has been confronted with a story or two where they had to make choices
about what needed to be reported. Most reporters will tell you that
there are stories that lack impact and detail because they knew some
things but that they couldnt verify them, or they chose not to
include them because their sensational nature might have taken away
from the real point of the story. In this scenario, we must ask if the
television news shows really need to predict states, if in using what
are almost always reliable models they are influencing national elections.
That has not been proven, but if evidence emerges that it does occur,
then perhaps they should voluntarily refrain.
But what about the responsibility of the voter, of the citizen? Is protecting
us from receiving information that is readily available really what
big corporations (the networks) and big government are supposed to do?
Shouldnt people who are given the right to vote be expected to
know some things, including the fact that exit polls, despite our technology,
can be wrong. Shouldnt we expect that most people at least have
the brains to know that some news shows are driven more
by ratings than responsibility.
Last week at a land-use meeting in Waynesville, one attendee began to
question the vision statement prepared by a task force. His problem
was something along these lines: How can you be so presumptuous as to
come up with this statement and then say it is my vision, the vision
for all of the towns residents? The meetings where it was hammered
out, however, were all open to the public. The steering committee members
were known to all. In other words, if he wanted to be involved and take
part, the chance was there. To cry foul after ignoring all these meetings
left his argument full of holes. You cant have it both ways.
And that is the crux of the calling the states debate now
before Congress. Voters, too, must be responsible for something. If
we start serving up only the information we think people should have,
we are moving dangerously close to the kind of censorship I think most
Americans abhor. We need to be careful what lessons we take from Florida.
(Scott McLeod can be reached at info@smokymountainnews.com)