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fr riverfloodThe recurring deluge of heavy rains has brought paddlers out of hibernation and onto Western North Carolina rivers over the past few weeks.

The Nantahala Outdoor Center rose rapidly from a scrappy operation spawned by idealistic river rats in the 1970s to one of the largest and most renowned outfitters in the country. Now in its 40th year, NOC has struggled during the past decade to reconcile its founding philosophy — that of like-minded outdoors lovers carving out a living doing what they loved — with changing economic realities.

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