Vision for Appalachian Women’s Museum stalled

A long-range plan to create a museum highlighting the role and contribution of Appalachian women might be in limbo.

The Dillsboro town board last month informed representatives of the Appalachian Women’s Museum — which wants to renovate and turn the historic Monteith farmstead into the museum — that they were tabling, for six months, a request to sell or lease part of the property.

“That leaves us up in the air as far as securing funding for the project,” said Emma Wertenberger, president of the museum board. “We are considering options. We would like the partnership, but if it doesn’t work out, there will still be an Appalachian Women’s Museum somewhere.”

Dillsboro Mayor Mike Fitzgerald said he knows the museum group is disappointed by the town board’s decision, but that it might well resurface before the six-month stipulation has passed.

“They are looking at it still,” Fitzgerald said of his board. “They just don’t want it to keep coming up every meeting and taking up time.”

Additionally, the town board’s members are simply acting as good stewards of taxpayer dollars by carefully reviewing any possible legal ramifications of such a deal, he said. The group is eying 1.4 acres that comprise the core farmstead out of a total 16-acre tract.

The delay, in the short term at least, will hinder attempts to secure certain grants, Wertenberger said. The group says gaining title to the property is critical to secure funding to restore the historic farmhouse, which would house the museum.

The town of Dillsboro bought the Monteith farmstead in 2003. It was placed on the National Register of Historic Places five years later.

With the train gone, Dillsboro searches for new ways to attract tourists

The town of Dillsboro, once a thriving retail market for tourists, has taken a beating in the past two years. First, the Great Smoky Mountain Railroad, a business that delivered 60,000 visitors per year to the downtown, moved its operations to Bryson City and cut train routes to the quaint shopping hamlet. Meanwhile, the recession hit the mountains full force.

“What Dillsboro experienced is the perfect storm,” said Dr. Betty Farmer, communications professor at Western Carolina University. “That railroad left and the economy tanked, and the timing really could not have been worse for them.”

Farmer is one of a cadre of WCU professors working with the town and its business community to redefine its marketing strategy and enliven its retail district.

Mayor Mike Fitzgerald said the partnership could help the town develop a new identity, something that’s not tied to the success or failure of one business.

“I think that identity — with or without the train –– is what we’re working on right now,” Fitzgerald said. “We’re at a crossroads.”

 

Life without the railroad

 

For two decades the Great Smoky Mountain Railroad drew visitors to Dillsboro’s Front Street and created foot traffic for a downtown retail district that emphasized local crafts.

In 2008, the train line pulled out for economic reasons, leaving 22 full-time employees jobless and the town without a major tourist draw.

Walt Cook, owner of the Smoky Mountain Dog Bakery, opened his business just six weeks before the train left. When the train stopped coming, so did his walk-in customers.

“My particular type of business relies on a certain amount of walk-around traffic, and Dillsboro doesn’t have enough of that since the train left,” Cook said.

The Great Smoky Mountain Railroad resumed limited service to Dillsboro from Bryson City last year, and this year they’ve expanded service further. But businesses downtown can no longer rely on sheer volume of tourists to turn a profit.

Cook has decided to move his retail business to Waynesville because he doesn’t think Dillsboro has enough to draw tourists.

On a sunny Wednesday afternoon last week, Douglas Siegrist, 33, of York, Penn., sat out front of Bradley’s General Store with his son, Tanner, eating ice cream cones. They had come on the one o’clock train from Bryson City, where their relatives run a campground.

Siegrist said he didn’t think they would have visited Dillsboro without the attraction of the train.

“Probably not,” he said. “We really haven’t heard much about Dillsboro.”

But having discovered the town, Siegrist said he would like to come back.

“It’s a nice little town, and it seems like there’s a lot going on,” Siegrist said.

Frank and Diane Lauterman of Clermont, Fla., arrived on the same train. The Lautermans were also staying in Bryson City, and Frank said that while the railroad lured them to Dillsboro, the town had its own selling points.

“I would move here,” Frank said. “This is the area I’d like to retire.”

Those reactions point at something most Dillsboro business owners can agree on. The town’s attraction is about more than the train.

“This town was a thriving tourist town even before the train was here,” said John Miele, owner of the Golden Carp, a home furnishings store that draws visitors from all over the region.

Miele said train customers were never a mainstay for his business, but he appreciated the energy they brought to the retail district. He thinks the struggles retailers are facing now have more to do with the state of the economy than anything else.

“The train leaving has nothing to do with what’s going on right now,” Miele said. “That we have any business at all is a miracle.”

Jean Hartbarger, owner of The Jarrett House and former mayor of Dillsboro, summed up the situation succinctly.

“The train didn’t kill Dillsboro,” Hartbarger said. “The economy did.”

 

The partnership

 

Last year, at the instigation of Western Carolina University Chancellor John Bardo, WCU began a multi-departmental partnership with Dillsboro and its downtown merchant community.

Bardo, whose academic background is in urban planning and community development, said the partnership fits the university’s mission of community engagement, but it’s also an effort to lend a hand to a neighbor.

“It became clear that, with the train not coming on a regular basis, people in Dillsboro were suffering,” Bardo said.

Bardo said the goal for the university is to offer its resources to small business owners who want help.

“A university can never tell the people of a community or region what to do,” Bardo said. “We’re trying to give the people of Dillsboro some help, so they can re-shape their course the way they want to.”

Dr. Betty Farmer, a WCU professor in communication and public relations, has taken the lead in coordinating the partnership. She said the first six months have been to a large extent about building trust and identifying issues.

Now that a working relationship has been established between the university and business community, the challenges have gotten more concrete.

“I feel like we have a firm grasp on what the problems are now,” Farmer said. “But the business people needed help yesterday, and it’s almost impossible for us to move as fast as they need us to.”

Farmer said one business owner confided to her that gross receipts had fallen from $130,000 per year to $30,000 during a three-year period.

In January, Farmer facilitated a large group meeting to discuss the action plan for the revitalization campaign. The result was an eight-step strategy that involves creating a coherent brand identity for the town, increasing the number of WCU faculty and staff who use the downtown district, and updating the town’s presence on the Internet.

So far, half of the downtown businesses have worked with WCU’s Small Business and Technology Development Center to develop better business planning, marketing and finance strategies. Also, economics professor Steve Ha has conducted surveys of the business community, WCU’s faculty and staff, and visitors to help figure out what the town needs to do to reach potential customers.

The faculty and staff survey, which was offered on-line, yielded more than 600 responses.

Miele has participated in the partnership, and he’s pleased with its results so far.

“It’s like anything. Sometimes you can’t see your mistakes until someone comes in from the outside and points them out to you,” he said.

As a result of his work with WCU faculty and students, Miele has developed a Facebook page that’s linked to his business home page, and he’s already found that it’s helped walk-in traffic.

“Just when I was going to 86 the whole thing, I started hearing from customers saying, ‘We saw your website,” Miele said. “Now it’s my catalogue.”

Farmer is confident that the business owners can learn from the partnership.

“I think there are some things Dillsboro businesses can do and they’re open to it,” Farmer said.

But she’s realistic about what the university can do for the town.

“We don’t have $500,000 to run a slick ad campaign,” Farmer said. “So we have to use other ways to increase the number of visitors.”

 

Playing to strengths

 

While the challenges facing all small tourist towns are great, Dillsboro has some natural advantages. Its location at the junction of U.S. 23/74 and U.S. 441 makes it extremely accessible. The town has public access points on Scott’s Creek and one on the Tuckasegee River.

Tyler Davis recently opened Blue Ridge Outing Company, a rafting business, in part of the old train depot. Davis has owned an outfitter business in Bill’s Flea Market on the Smoky Mountain Expressway for the past five years, but he jumped at the chance to open a location in Dillsboro.

“Nothing against the flea market. I love the flea market,” Davis said. “But for a business like this, it’s a much more appropriate location.”

Davis like the fact that his customers have access to public restrooms and a shopping district, and they only have to walk 150 yards to the boat launch to start their trips.

What’s still missing, he said, is a major draw.

“It has the buildings. It has the shops. It’s the amount of attractions. That’s what the town still needs,” Davis said. “The place has such a cool image as a mountain town.”

Carrie Blaskowski, a Dillsboro resident and assistant director of the Jackson County Green Energy Park, believes the partnership with WCU has helped the business community get a grip on what it needs to do.

“We can become complacent and rely on what we know or we can start over and collaborate on building the future together,” Blaskowski said.

The Green Energy Park has become a destination for travelers interested in sustainable business practices, in large part because it uses landfill methane to power a crafts studio for glass blowers and blacksmiths.

Blaskowski sees crafts as a lasting part of the town’s identity, but she thinks the future of the town relies on diversity.

“Dillsboro may be going back to its roots with some of the efforts in the crafts community but we’re also trying a lot of other things,” Blaskowski said.

For Farmer, Dillsboro has one asset money can’t buy. Location, location, location.

“It’s in the middle of so many great things,” Farmer said.

Mayor Mike Fitzgerald is quick to point out that while Dillsboro’s retail businesses are struggling, the town is thriving as a residential community. He believes the town just needs to develop ways to build on its assets.

“It’s a historic crafts community, and it’s a quaint mountain town,” said Fitzgerald. “Unfortunately with the economy down, the crafting side of things isn’t bringing in the same revenue it used to.”

Over the hill in Cullowhee, Bardo has committed his university to the partnership for the long haul.

“It has to be a long-term relationship,” Bardo said. “What we’re seeing in the mountains is the local effect of what is a global economic downturn. It can’t be turned around quickly.”

Two towns at a crossroads

For decades Maggie Valley and Dillsboro were two of the mountain’s most iconic tourist towns. Sadly, both relied heavily — too heavily — on a single cash-cow. When Ghost Town shut down in Maggie and the Great Smoky Mountains Railroad pulled out of Dillsboro, both lost tens of thousands of visitors once delivered to their doorsteps. Both towns are now struggling to find new identities.

Growth of dog bakeries tempt owners to indulge their canine companions

At the end of a rough week, your dog might consider stopping in at Smoky Mountain Dog Bakery in Dillsboro for “Yappy Hour” or perhaps heading to Woof Gang Bakery in Cashiers for a homemade gourmet treat.

Dogs older than the age limit have their choice of non-alcoholic beverages, including Bowser Beer and Sauvignon Barkundy from Bark Vineyards, “Fine wine for the canine.”

Depending on their mood, they can nibble on a barbecue beef bone (grill marks included), pumpkin pie fire hydrants, or snicker poodles at Woof Gang.

At Smoky Mountain Dog Bakery, chicken and beef tacos, pizza, hot dogs, banana cream pies and even birthday cakes are up for grabs. Most treats will cost $2 each.

Jackson County has been no exception to the booming worldwide trend of gourmet dog food. It’s nothing like what has dominated store shelves for decades. And now more than ever, the trend is catching on in Western North Carolina.

Smoky Mountain Bakery plans to open a new location in Waynesville in the next month. Woof Gang Bakery recently opened a store in Cashiers, the Florida chain’s first in the state. A grand opening for a second store followed in Asheville last week, and one more is planned for Chapel Hill late this summer.

The gourmet dog treat business continues to thrive, flying in the face of the recession.

“The pet industry has not suffered at all,” said Janet Martin, owner of Woof Gang Bakery. “In fact, it has grown.”

More people are traveling with pets, and hotels are trashing their “No Pets” signs accordingly. A few are even tucking gourmet treats in their rooms to welcome canine customers.

Walt Cook, owner of Smoky Mountain Dog Bakery, said with an increasingly mobile society and family members no longer living nearby, pets have become more important to people.

“You don’t have the connection, the family dinner every Friday night or the 4th of July picnic with 30 or 40 family members,” said Cook. “That’s what I grew up in, and you don’t have that anymore.”

The loss of a family member is what prompted Martin to get her dog late in life.

Her 20-year-old son Jacob died after undergoing a bone marrow transplant at Duke University. While coping with the tragedy, Martin continually felt an impulse to get a dog. Her younger son Jonathan had always wanted one as well.

Soon after, Brady joined the Martin family.

“I just thought it would be good for healing,” said Martin. “They’re such wonderful creatures. They give you unconditional love … They require you to walk them; they require you to keep on living.”

 

Recipe for success

 

The enticing aroma wafting from the oven at Smoky Mountain Dog Bakery easily deceives the human nose.

But one bite is enough to tell the difference.

“It tastes like a very bland peanut butter cookie,” said Cook, adding that it is a healthy treat.

Cook’s handmade organic treats have no sugar or butter. His simple recipes often include oat flour, oatmeal, carob and peanut butter.

“No wheat, corn, soy — none of the things that dogs have allergies to,” said Cook, who regularly researches to make sure all the ingredients he uses are puppy-safe.

In the last 10 years, there’s been a growth in the natural dog food market, prompted by the deaths of several thousand dogs in the U.S. after ingesting unsafe chemicals used in dog food. Many more had contracted serious health problems.

Cook’s foray into the dog treat business came after he noticed many travelers dropping into his restaurant in Florida with their dogs. He began baking treats for them, and they were so popular that travelers came back on their return trip specifically for more treats.

After moving to Dillsboro for retirement, he started hunting for something new to do.

“I don’t golf,” said Cook. “You can only fish so many days of the year.”

The store met with instant success, but Dillsboro shortly afterward lost droves of tourists when the scenic Great Smoky Mountain Railroad moved its operations to Bryson City. Forced to find a new business model, Cook began selling his products wholesale and online.

He’s hoping to shift back into retail with a new location in Waynesville. While he would like to see the Dillsboro store stay open, he’s not sure yet if it will.

For now, Cook, who is friendly with every customer that walks in, is looking forward to the grand opening of the store on Main Street in Waynesville.

With more space, Cook can offer more products. He will continue to focus on bringing locally made products to his store, especially items not commonly found in chains.

Meanwhile, Martin has opened her store to brisk business in Cashiers.

“It’s a very happy place,” said Martin. “When you walk through that door, everybody’s got a smile on their face.”

Woof Gang features dog-friendly concrete floors and a crystal chandelier over a table chock-full of treats.

Customers of all kinds have paid a visit even if they didn’t own a dog. In Martin’s experience, though, North Carolina is very much a dog state.

“I’ve quit asking customers, ‘Do you have a dog,’” said Martin. “I now ask them ‘How many do you have?’”

One recent customer had a whopping eleven of them, Martin said.

Poll shows majority in Jackson tired of trekking to town for beer

Though many Jackson County residents shy away from publicly airing their views on alcohol, a recent poll shows that a comfortable majority of voters support alcohol sales countywide.

Whether you’re a college student in Cullowhee or socialite in Cashiers, stocking up on beer, wine and spirits requires a trip into town. But a WCU Public Policy Institute/Smoky Mountain News poll shows 56 percent of voters in Jackson County support alcohol sales everywhere in the county, not just in Sylva and Dillsboro, compared to 39 percent who would be opposed.

This particular question polarized respondents more strongly than any other issue on the poll, which was conducted by the Public Policy Polling in Raleigh, one of the Southeast’s most respected polling companies. Only 5 percent of those polled were undecided. Most questions saw undecided numbers of around 20 percent.

The poll questioned nearly 600 registered Jackson County voters.

“It’s fascinating that so few people are unsure,” said Christopher Cooper, director of the Public Policy Institute at WCU. “It seems like the kind of issue, if it’s ever on the ballot, that would lead to a high voter turnout.”

The alcohol question sticks out in a poll where most of the questions address trust in government. Clay County — one of the region’s smallest and most rural — recently voted to allow alcohol sales countywide, so it seems to be an emerging issue in Western North Carolina, Cooper said.

Though the area has traditionally been conservative on alcohol sales, a lingering recession may have created more favor for the potential boost in tax revenues that widespread alcohol sales promise.

Jackson County Commissioner Tom Massie, however, doesn’t see the issue as pressing.

“I don’t have a whole lot of people stopping me in the grocery store, on the streets or calling me saying ‘We need alcohol sales,’” said Massie. “It’s not one of those things on my radar screen.”

Massie doesn’t see a trend toward acceptance in Western North Carolina, either. Clay County seems to be more the exception than the rule in the region, according to Massie.

“That’s got a whole lot more to do with tradition and deep-seated beliefs held by the populace,” said Massie.

Though Jackson County Commissioner Mark Jones said there is actually more acceptance of alcohol in general, the primary motivating factor for legalizing alcohol sales countywide is most likely financial at this point.

“It is a revenue-generator at a time when sales are down and economies are tough,” said Jones.

WCU sees opportunity

According to Cooper, the biggest supporters of countywide sales were men, liberals, the more educated and the young.

Those who face a long drive to get a six-pack of beer or a few bottles of wine resoundingly said “yes” to countywide alcohol sales as well. About 68 percent of Cashiers residents clamored for change in Jackson County’s alcohol policy.

Meanwhile, Sylva residents just barely supported countywide sales, with only 50 percent voting “yes.”

Though WCU Chancellor John Bardo was reluctant to comment on the results of a poll conducted by the university, he did say legalizing alcohol sales in the county would have a tangible impact on the college.

The main effect, Bardo said, would be the potential for a viable commercial environment around the university. For now, Cullowhee is short on restaurants and grocery stores, and the total ban on alcohol sales may be to blame.

“People want to be able to go out to eat,” said Bardo. “It’s part of the quality of life they’re looking for.”

Alcohol sales countywide might lead to higher tax revenues for local government, a better business environment in Cullowhee as well as a positive impact on student enrollment.

“More services make the university more attractive,” said Bardo.

Jones agreed that Cullowhee businesses would make a handsome profit if students weren’t forced to drive to Sylva to buy their alcohol.

Moreover, Jones cited the trend of more retired individuals moving to college towns for its culture and activities. Allowing alcohol sales in Cullowhee would enhance the area’s attractiveness to these potential residents, Jones said.

But Massie said the few miles drive to Sylva most likely isn’t a major problem for students at Western. He recalled the days Jackson County was completely dry, when students would make beer runs all the way to Waynesville.

“College kids, if they want beer, and it’s legal for them to get it, they’re going to get it,” said Massie.

 

Cashiers highly supportive

 

Commissioner Jones, who manages High Hampton Inn in Cashiers, constantly encounters guests who query him on the nearest place to buy alcohol.

“For convenience, I send them to Highlands [in Macon County],” said Jones. “I’m guilty as charged.”

With Highlands a lot closer than Sylva, guests and residents alike often opt for the quicker trip when they’re thirsting for beer, wine and liquor. Jones said he cannot gauge how many thousands of dollars in potential tax revenue Jackson County loses each year in the process.

Some businesses in Cashiers are allowed to sell liquor, but only if they are established as a private club. Because these venues are required to purchase alcohol only from a Jackson County store, every restocking requires a drive down the mountain to Sylva or Dillsboro.

“It would save a lot of time, gas and trouble and expense to have an ABC store [here],” Jones said.

Though Jones supports countywide alcohol sales, he said he would rather see citizens petition to put the issue on the ballot than for the commissioners to get involved.

Massie, too, said he’d like to see a vote by the people, though he did not have a strong opinion on the matter.

“I’m not a teetotaler so it doesn’t bother me one way or another,” said Massie.

Still Massie, Jones and Commissioner Brian McMahan said they are all concerned that Jackson County ranks in the top 10 in North Carolina for alcohol-related accidents.

Though towns benefit economically from alcohol sales, there’s always a price to pay. “The trade-off is what are the social problems and liabilities that come with the sale of alcohol,” said Massie.

“Any time you have alcohol sales, you’re going to have that problem,” said Jones, adding that part of the tax revenues from alcohol sales do go toward law enforcement and education.

For McMahan, having widespread alcohol sales would probably not be worth the risks. McMahan said he would neither support legalizing alcohol sales in the county nor putting the issue on the ballot.

“The present system works, and there’s no need to change it,” said McMahan.

 

Sylva not swayed

 

Cooper has two theories to explain why Sylva voters were more reluctant than others to welcome countywide sales.

Of the alcohol tax that stays locally, Sylva shares half of the tax revenue from alcohol sales with the county and keeps the other half.

Allowing alcohol sales everywhere obviously means fewer people driving into Sylva or Dillsboro to buy their beer, leading to a direct decline in the town’s revenues. Sylva voters might have taken that into account when a higher number of them opposed countywide sales.

Cooper’s other theory is that alcohol is already widely available to Sylva residents.

“If you live in Sylva, what do you care if there’s alcohol in Cashiers?” said Cooper.

Massie, who represents Sylva on the county board, has another conjecture altogether. While elected officials and town employees are well-aware of the alcohol’s impact on revenues, that’s probably not driving your average Sylva resident to vote “no.”

“Sylva has a concentration of some of the biggest churches in the county,” said Massie. “That’s what I’m thinking is the reason.”

Dillsboro bats looking for new homes

Throughout the years-long bickering over the future of the Dillsboro Dam, the little brown bats that spent the summer in the dam’s powerhouse had no voice.

Each April, the little browns would return to the Tuckaseegee from their winter homes in caves and mines throughout the region in order to mate and enjoy the bounty of insects the river furnished. They established a burgeoning colony in the dam’s old powerhouse, which offered the perfect warm, dry shelter.

“That was an ideal place for them by the dam,” said Mark Cantrell, field biologist for the U.S. Fish and Wildlife Service. “With the powerhouse and the food sources on the river, it was just about perfect.”

The powerhouse was demolished along with the dam this winter.

Cantrell worked with biologists from Duke Energy to create mitigation plans for the different species of birds, bats, and fish affected by the radical overnight change. The idea of putting in bat boxes to replace the demolished powerhouse roost was Cantrell’s.

Duke erected four bat houses to accommodate the estimated 500 bats that colonized the powerhouse. Each four-compartment bat box has the capacity to accommodate about 250 bats. They are patterned after recommendations from Bat Conservation International.

T.J. Walker, the owner of the Dillsboro Inn perched on the river shore where the dam once stood, is also coping with the radical change in the landscape. Walker initially opposed Duke’s plan to take out the dam, but now he says he’s pleased to see the Tuckaseegee flowing wild and free beneath the deck of his inn. But Walker is worried about the bats.

“For as many bats as were in there, there are not enough houses,” Walker said. Walker doesn’t see how the boxes, roughly the size of a television set, will hold as many bats as biologists say they will.

Walker is not just a casual observer of the nocturnal hunters. He counts on them to keep the riverfront free of mosquitoes.

“We love the bats. They do pest control,” Walker said. “They make Dillsboro’s waterfront special. Our customers love looking at the bats. We don’t have a mosquito problem.”

Walker recently bought three additional bat houses himself because he has been worried by the sight of the bats swarming the site where the powerhouse once stood.

Cantrell believes there’s plenty of room for the Dillsboro bat colony in the new houses, but it will take them time to set up new roosts.

“I expect the bats to utilize the houses. They will come back,” Cantrell said. “Most bats will come back to an area like that. They’ll be a little surprised at first, but then they’ll start looking for other places nearby.”

Walker was concerned that the bat houses weren’t placed in close proximity to where the old powerhouse was, but are a quarter mile or more away. Cantrell believe the bats will find the houses, however.

Cantrell said the bat houses will be monitored for the next two years to see how well the bats have adjusted to the new surroundings. For both T.J. Walker and the bats, this spring involves more than just the normal change of seasons.

Becky Johnson contributed to this article.

 

Spring nesting

In the spring, little brown bats form huge nursery colonies like the one observed at Dillsboro. A nursery colony may have thousands of bats in it. Maternity colonies are commonly found in warm sites in buildings or other structures and can occasionally be found in hollow trees. The female little brown bat gives birth to only one baby a year.

Sylva pedestrian plan takes shape

The Town of Sylva finalized an agreement with the N.C. Department of Transportation last week that clears the way for a continuous sidewalk to Dillsboro.

The town will pitch in $83,000 to build the missing link and maintain the sidewalk, and N.C. DOT will cover the remaining costs.

The sidewalk extension has been a goal for the town board since 2008 and pre-dated Sylva’s pedestrian planning process. But it’s a success story that motivates Town Commissioner Sarah Graham to create similar partnerships in the future.

“You’ll be able to walk from Dillsboro to Webster on the sidewalk, and it just shows how easy it is to partner on projects like this,” Graham said.

When the 4,000-foot extension is completed this summer, it will connect Sylva’s sidewalks to Dillsboro’s by filling in a gap along West Main Street between Mark Watson Park and Jackson Village. The pedestrian planning process initiated in November was intended to lay a blueprint for similar pedestrian improvement projects in the future and to provide a platform for partnering with Jackson County and the DOT.

“I think everyone understands that the money to buy a bunch of sidewalks is not there right now,” Graham said. “But we wanted to hear from the community whether they shared the town board’s ideas about making the town more friendly to pedestrians.”

The town used a $20,000 N.C. DOT grant to hire Donald Kostelec, a consultant from the Asheville office of The Louis Berger Group, to oversee the process and provide technical input. The steering committee –– which includes Graham, Emily Elders, the county’s greenways coordinator, and Ryan Sherby of the Southwestern Commission –– began meeting in early November to develop a vision for the plan.

Last month, residents from a range of Sylva communities gathered for focus groups and offered input that would ultimately shape the plan’s direction.

The focus groups confirmed that the pedestrian plan would zero in on solutions for three primary areas –– Skyland Drive, Mill Street in the downtown district and the N.C. 107 commercial corridor.

Graham said the meetings helped create a consensus about how to focus the planning effort by bringing together residents from distinct neighborhoods.

Both Mill Street and N.C. 107 are commercial corridors that are currently dangerous for pedestrians because of their high-volume traffic and noticeable lack of safe crosswalks.

Kostelec said his intent with the focus groups was to zero in on the physical challenges presented by the areas that need improvement.

“We wanted to get down to identifying on the map where exactly people walk then figure out where those patterns will move in the future,” Kostelec said.

The town used a pedestrian survey to get input from residents. The survey asks people where they walk, how often, and where they would like to be able to walk in the future.

Kostelec said each of the three areas pegged for improvement comes with its own set of challenges. Skyland Drive is an area in need of new sidewalks, which are costly. The goal is to connect Sylva’s downtown with the Harris Regional Hospital campus and Skyland’s commercial district.

“Doing that type of project in one chunk is not going to be possible for a town of Sylva’s size,” Kostelec said.

Kostelec said he is still working on pinning down the right of way restrictions on Skyland, an old state highway route, to see if there is room for a separated sidewalk between the road and train tracks.

N.C. 107 is a heavily trafficked part of town that is cursed by a narrow right of way. Kostelec said any plan to improve the sidewalks would involve getting easements from neighboring property owners.

Mill Street is an area that could see marked improvement at a relatively modest price point because it’s not a terribly long stretch to tackle. But because the road is maintained by the DOT, any work there is contingent on good cooperation between the town and the department, Graham said.

“The implementation will have a lot to do with cooperation from DOT, because Mill Street is a DOT road,” Graham said. “I’m hoping if we have a plan in hand and we’ve been through the process and we know what we want, that those negotiations will be a lot easier.”

The Pedestrian Plan will be showcased at an open house during the Greening Up the Mountains Festival on April 24. Sylva’s Pedestrian Plan Survey is available at www.townofsylva.org.

Dillsboro, WCU move forward with marketing relationship

Leaders of the town of Dillsboro and members of Western Carolina University’s faculty unveiled the framework for an ongoing partnership that will help Dillsboro build a business identity.

Discussions between former mayor Jean Hartbarger and WCU Chancellor John Bardo last year led to interest in a partnership that would turn Dillsboro into a learning lab for WCU’s College of Business while providing the town with much-needed resources at a difficult moment in its history.

Reeling from the loss of the Great Smoky Mountain Railroad, the force behind Dillsboro’s tourist-driven retail economy, and from the highly publicized and protracted struggle over its dam, the town is looking ahead at an uncertain future.

Last week, WCU public relations professor, Dr. Betty Farmer, and Dillsboro Mayor Mike Fitzgerald announced to members of the public at the Applegate Inn the outline for the partnership. Nearly 20 members of WCU’s teaching faculty were present at the event, and they took turns explaining how they would use their students to accomplish tasks that would benefit the town over the course of the next year.

Building from a consulting project the town undertook on its own, WCU’s business college plans to start by targeting “low-hanging fruit.” By increasing the town’s Web presence, creating a town newsletter, developing a schedule of common business hours, and strengthening the ties between the campus community and the town, the project would move towards creating a distinct marketing strategy for Dillsboro by the end of the year.

“We want you to know that this is the starting place and not the be all and end all,” Farmer said.

Farmer explained that the town has to have a strong voice in the partnership and that none of the solutions identified by classes would be imposed on merchants or the town leadership.

In keeping with that principle, one of the primary functions of the business college will be to conduct surveys of the town’s vendors and customers to develop a statistical framework for marketing decisions.

Brenda Anders, a town merchant who runs Dogwood Crafters, was pleased by what she saw.

“I was impressed by everyone’s excitement and I’m really surprised by WCU’s level of involvement,” Anders said. “It’s been like that at every meeting.”

Students in WCU’s public relations program, Garrett Richardson and Lauren Gray, showed their enthusiasm for the project by explaining how they could help create a vibrant e-newsletter linked to social networking sites.

“In two or three sentences, can you differentiate between Facebook and Twitter?” one resident asked.

The success of the partnership will likely rely more on the strength of the relationship forged between the community and the students and faculty at WCU than on their abililty to harness social media sites.

Lighting the way Dillsboro celebrates illuminating festival in December

Every year for more than a quarter century, the village of Dillsboro transforms itself into a quintessential Christmas scene, warm with the glow of luminaries and white lights.

This year, the festival, is slated for Dec. 4-5 and Dec. 11-12.

The four-night Dillsboro Festival of Lights & Luminaries begins each evening at dusk, when merchant “elves” illuminate the streets with 2,500 shining luminaries and delicate, white lights adorning centuries-old buildings.

Carolers and musicians fill the air with lively, Christmas tunes and shopkeepers stay open late, treating revelers to hot cider, cocoa and home-baked goods.

In years past, barbershop quartets, and youngsters decked out in Madrigal costumes, have wandered about town, singing traditional songs.

“If you’re having trouble getting into the holiday spirit, this festival will do wonders,” said Julie Spiro of the Jackson County Chamber of Commerce. “We’re often told that visiting the luminaries festival is like stepping into a Christmas painting.”

“Dillsboro is a wonderful town for strolling, shopping and dining, especially during the holidays. With dozens of unique shops and craft studios, we offer something for everyone. Our warm-hearted shopkeepers are ready to welcome visitors, and our traditional luminary festival is a delightful return to Christmases past that will fill you with holiday cheer,” says Dawn Hummel, vice president of the merchants association.

Susan Leveille, owner of the Oaks Gallery in Dillsboro, says the festival was a little different 26 years ago when a handful of merchants initiated what would become an annual tradition.

There were no electric white lights then, just the flicker of luminaries “lighting the way for the Christ child,” Leveille said.

“People were asked to turn their headlights off and leave just parking lights on,” said Leveille. “It was just beautiful.”

One of the merchants suggested starting the festival in Dillsboro to express gratitude to the community and celebrate the holiday with neighbors and friends.

Leveille has created her own tradition of welcoming visitors to her gallery with some of her favorite Christmas smells, including fresh greenery and hot apple cider.

Janet Chinners, co-chair of the luminaries festival committee and owner of Country Traditions, said she has been preparing for this year’s festival for a month now.

The committee has ordered thousands of special candles that burn for at least four hours each.

Chinners said more than a thousand people show up every year to take a step back in time with the Dillsboro festival.

Dawn Hummel, vice president of Dillsboro’s Merchant’s Association, said other towns in Western North Carolina may have started similar traditions of their own, but Dillsboro’s festival is “extra special.”

“It’s magical, it’s traditional, it’s just what I envision Christmas should be,” said Hummel.

For more information about the 2009 Dillsboro Lights and Luminaries Festival contact David Gates 828.586.3891 or Janet Chinners 828.586.1600. Visit the town Web site at www.visitdillsboro.org.

New leaders to forge future for Dillsboro with or without railroad

Faced with a collapsing tourism marketplace caused by a national recession and the pullout of its featured attraction — the Great Smoky Mountain Railroad –– Dillsboro’s voters elected a new leadership team to steer the town towards an uncertain future.

David Gates, one of the winning candidates, wants the tourist railroad to resume operations in Dillsboro.

“I would like to work real hard to re-establish our relationship with the railroad and try to get them back into Dillsboro. It was our number one draw, and it was a win-win situation,” Gates said.

All five positions on the town board and its mayor’s seat were up for grabs during Tuesday’s election with eight challengers and only one incumbent vying for the spots.

While attracting tourism and increasing its revenue base are the most pressing local issues, Dillsboro has also been at the center of one of Western Carolina’s most contentious environmental fights.

Jackson County is battling Duke Energy in federal court to prevent the Fortune 500 company from tearing down the historic Dillsboro Dam. Depending on who wins the court case, the dam could be taken down by Duke or turned over to the county to be included in a riverfront park development.

Going into the election, most of the candidates said attracting tourism and re-building the town’s economic base were their focus, and, while the dam fight was close to their hearts, its outcome was out of their hands as a result of a stakeholder settlement agreement signed years ago.

The mayoral race pitted local business owners Teresa Dowd and Michael Fitzgerald against one another. Fitzgerald –– who has served as the vice mayor for the past four years –– won election with nearly 75 percent of the vote.

Fitzgerald said a key component in planning for the town’s future will be expanding and formalizing its relationship with Western Carolina University, which is helping the town create a long-term vision and brainstorm on how to boost a local economy slammed by the recession and the train’s departure.

“We don’t have a formal arrangement but we will have someone working with their departmental liaison to look at all the possibilities,” Fitzgerald said.

Fitzgerald said it was important to harness the university’s resources and ideas before determining the best way forward for the town.

“If a business person were going to open in our town it would be good to see what kind of businesses are likely to succeed beforehand,” Fitzgerald said.

Jimmy Cabe, the only incumbent to run for re-election to the town board, was the leading vote-getter in the race.

Cabe also emphasized the importance of pursuing a partnership with WCU that would benefit the town’s merchants and its residents.

“I’m kind of looking at the partnership with Western benefiting the whole town, not just the merchants,” Cabe said, adding that he hoped the college would help the town develop its use of alternative energy production.

 

Dillsboro
Mayor, 4-year term

Michael Fitzgerald    53

Teresa Dowd    16

 

Town board

Seats up for election:    5

Total seats on board:    5

Jimmy Cabe (I)    57

Tim Parris    56

David Gates    51

K David Jones    50

Joseph Riddle    32

Walter Cook    25

Emma Wertenberger    22

TJ Walker    18

Charles Wise    18

Registered voters:    175

Voter turnout:    26%

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