Nonprofits struggle in adverse fundraising climate

It has been a difficult year for environmental nonprofits. State budget cuts have meant fewer grants and philanthropic endowments have suffered with the stock market. Meanwhile, the focus of giving has shifted towards social issues, like providing food, housing and services for the working poor or jobless.

How do you convince someone of the necessity of protecting the environment when people are suffering? That’s a question that Kate Parkerson, development director for the Land Trust for the Little Tennessee, has to answer.

“Finding ways to help communities get through these times is very important but preserving natural resources in rural counties is a way to ensure that they continue to support themselves,” Parkerson said.

Parkerson said environmental causes always represent the smallest slice of the philanthropic pie, but the current economic climate has squeezed their resources from two directions.

“Foundations and state funding have been cut, so the Catch2222 is that you rely more on private donors at a time when they are stretched,” Parkerson said.

Parkerson said LTLT has been fortunate with its private donations this year, but even after cutting its budget by 20 percent, the organization is looking at starting next year in the red.

LTLT received over $1 million from a scenic byway grant to protect the Wood Family Farm in Andrews, but the money hinges on their ability to match it at 30 percent.

Parkerson said in today’s fundraising environment, it pays to have a clear message.

“Clean water, healthy forests, productive farmlands are the basic things that support rural economies. If these things are healthy, the people have a way of supporting themselves,” Parkerson said.

Another hit to environmental initiatives is waning support from state and local government, according to George Ivey, a grant writer and project manager for nonprofits.

Haywood County ceased even nominal contributions to nonprofits, including local environmental groups. Meanwhile, the cash-strapped state froze and even robbed trust funds designated for land conservation. That impacted Ivey’s work with Haywood County tobacco farmers looking for new crops that would make farming viable again, which in turn would preserve the agricultural landscape.

“There simply wasn’t as much grant money to go around to help farmers trying to transition away from tobacco. That money definitely seemed to dry up,” said Ivey, who lives in Haywood County.

Corporate donations were down as well, given the troubled economic times.

“When they are laying off staff, it is difficult for them to make a sizeable donation. There was a definitive drop-off there,” said Ivey, who often courts large corporations and corporate foundations to support environmental initiatives.

Ivey said some funders recognized the hard times environmental groups were facing and increased their giving. But environmental groups had to write better proposals and be more judicious about which projects to pursue, judging the effectiveness of each and weighing how well they fit their mission. That’s not necessarily a bad thing.

“The best projects would still rise to the top and get funded over the ones that weren’t as well thought out or seemed redundant,” Ivey said.

An easy area to scale back was special events that gained public awareness for a group’s mission and built support for their work, but didn’t net a return, like fundraising dinners.

Another side effect is that environmental groups collaborated more. Sometimes groups with overlapping missions ended up working together at the request of donors themselves.

“They said maybe y’all need to talk together or work together better,” Ivey said.

Some environmental groups simply couldn’t maintain the staff they once had. The National Parks Conservation Association shut down a field office in Asheville and laid off a staff person who worked to protect the Great Smoky Mountains National Park and Blue Ridge Parkway.

But the news isn’t all bad. Houk Medford, executive director of the Blue Ridge Parkway Foundation, said his organization is doing better than it did last year.

The foundation serves as a fundraising entity for the National Park Service’s work to maintain and improve the land bordering the parkway.

“I think the support is a reflection of the strong interest people have in the Blue Ridge Parkway because for a lot of people it’s the national park in their backyard,” Medford said.

Medford said they key to fundraising for environmental causes is to realize that the preserving natural resources is work that looks to the future.

“The message has to be future-based with a present moment sense of urgency,” Medford said.

A long and winding road

Sylva’s current library opened in 1970 and is 6,400 square feet. The debate over where to locate a new library lasted more than eight years, with commissioners finally deciding to build it as an attachment to the historic and beloved Jackson County Courthouse.

• 1999 – County leaders decide to tear down the historic Hooper House on Main Street to expand the library, but opposition mounts among those who want to save the historic structure.

• Dec. 2000 — Those fighting to save the Hooper House prevail. Renovation to the Hooper House gets underway to serve as the home for the chamber of commerce, Jackson County Travel and Tourism Association, and Sylva Partners in Renewal. Library supporters are left looking for a site for a much-needed library expansion.

• May 2003 — The idea to partner with Southwestern Community College for a joint library on the SCC campus in Webster has been gaining steam. County commissioners see the SCC joint venture as a way to save money, but it creates deep division among those who want to keep the library downtown. A public hearing on the issue attracts more than 200 people, most against the joint library.

• Jan. 2004 — Jackson commissioners, spurred by opposition to the joint SCC-Jackson County library proposal that culminated in the creation of a group called Build Our Library Downtown (BOLD), put plans on hold and appoint a task force to select a new library site.

• March 2004 — N.C. Board of Elections denies Jackson’s request to hold a non-binding referendum to gauge public sentiment on the idea of a joint library with SCC.

• July 2004 — The search for a library site has left task force members, commissioners, town leaders, opposition groups, and the Friends of the Library members torn. Many favored the historic courthouse, but it was dismissed as unfeasible. Finally, commissioners settle on a parcel located near the site of the old Western Sizzlin’ steakhouse in Jackson Plaza. The Sylva town board agrees to contribute $105,000 to the cost of the property. The property was purchased in September, but many still oppose the site. Even the town considers it a compromise, keeping it close to town but not in downtown proper.

• June 2007 — Jackson commissioners pledged $4.2 million to build a new library, but the location is again being questioned. The board had significant turnover during the last election, with three out of five members being new. Commissioners William Shelton and Tom Massie agree to set aside the money but re-open the debate about where to site the library.

• Oct. 2007 — Library site selection debate finally ends with a 3-2 vote by commissioners to construct the library next to the historic courthouse overlooking downtown Sylva. The renewal of the courthouse property as a potential site for a new library was spearheaded by Commissioner William Shelton.

• June 2008 — Architectural plans for the new library on courthouse hill are well-received by library supporters and project continues to move forward. Cost, including historic courthouse renovations, are pegged at $7.9 million.

• Jan. 2009 — County commissioners pledge to move forward with construction despite recession. Fundraising for the library furnishings reaches its half-way point.

A labor of love: Skipper Russell’s Cold Mountain Corn Maize raises support for cancer research

By Sarah Kucharski • Staff Writer

Bright yellow sunflowers ring the edges of Skipper Russell’s Cold Mountain Corn Maize in Canton, a memorial to his wife, Frances, who lost her battle with renal cell and thyroid cancer this February.

Celebrating culture and the need for a library

There are many worthwhile upshots from The Sounds of Jackson County recording project, but two stand out among them: one, that something special can indeed happen when a community comes together; and two, the support for a new Sylva library is strong, and county commissioners need to sharpen their pencils in the upcoming budget year and find a way to find a way to pay for it.

The sounds of Jackson County: Landmark collection of local performers bands together for Jackson County library fundraising event

By Sarah Kucharski • Staff Writer

Backstage at Western Carolina University’s Fine and Performing Arts Center, the rehearsal room buzzed with activity as musicians tuned guitars, rosined their bows and warmed up their voices in preparation for last Tuesday’s (Jan. 10) Sounds of Jackson County concert.

The Sounds and the stories

By Michael Beadle

In gathering the performers who would help make the Sounds of Jackson County a reality, organizers invited 40 different local musical groups to donate their time and talents to record an album and play a concert that would serve as a fund-raising event for the construction of a new Jackson County library.

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