The driver for growth at Western Carolina University and the Cullowhee could come via the Millennial Campus, but what to do with the 344-acre tract across the highway, and how to do it, remains elusive.

When the university bought the tract in 2005, doubling the doubling the size of WCU’s property holdings, some criticized the move as out-of-keeping with the university’s mission, unrealistic and wasteful of taxpayers’ dollars.

Former WCU Chancellor John Bardo had a sweeping vision for this Millennial Campus: He talked about melding academics, research, private industry, business and student housing into one vibrant entity.

New Chancellor David Belcher has inherited his predecessor’s blueprint, but has a tough job of actually making it happen during these hard-knock economic times. Belcher, however, indicated last week that he might be eyeing private enterprise to help jumpstart the project.

“That will be a great asset for the region, but that kind of development is going to have implications,” Belcher said. “You suddenly have a booming population … businesses will follow.”

The university has the right, under state law, to initiate the type of private development Belcher envisions on this Millennial Campus as long as WCU adheres to its academic mission. Belcher said that he anticipates the arrival of health clinics and doctors’ offices, where students could work and learn in a private-public set-up anchored by the new 160,000-square-foot, $46 million health and human sciences building.

He did not say whether WCU is now actively recruiting such private development.

SEE ALSO: Cullowhee emerges as Jackson's hotspot for growth

The intention is for the health and human sciences building to serve as the cornerstone of a retirement, aging and health “neighborhood.” It would be a place where students and faculty would study and teach alongside a mixed-use area with the Belcher-envisioned private health-care providers, medical-device companies and specialized clinics.

The health and human sciences building is scheduled to open for classes this fall.

Belcher has put together a taskforce to study and think strategically about the university’s Millennial Campus. The group has been meeting since January.

Big dreams, little substance: WCU’s Millennial Campus

Seven years ago, using $2.87 million in state bond money, Western Carolina University bought 344 acres of land across the highway. The idea was to build a Millennial Campus, a showcase of how academics, research, private business and housing could be combined to enhance education.

To date the potential of the Millennial Campus has gone largely untapped. The mostly flat tract is home to just a single building: the $46 million health and human sciences building, set to open for classes this fall.

A new education building was next on the list, but has been sidelined because of funding shortfalls in the state budget.

University officials have estimated that up to 75 percent of the land, extending from the property line of the N.C. Center for the Advancement of Teaching past the Jackson County Airport and along Little Savannah Road, is suitable for building. The land is across N.C. 107 from WCU’s main campus.

During the past four years Western Carolina University has been hit with $30 million in cumulative budget cuts, a university lobotomy of sorts that has resulted in larger class sizes, consolidation of some academic programs and restructurings of certain departments.

Tuition this academic year increased by 9.9 percent, or $399. Fees, too, have gone up by some $151 per student this year.

This means one could easily and accurately argue that students at WCU are paying more for less.

Which goes a long way toward explaining why WCU student Andy Miller, who has taken an active role on campus highlighting what budget cuts there really mean, was less than thrilled to learn that his former chancellor is pulling down $280,000 this year for conducting research. John Bardo retired as WCU’s chancellor last summer but has continued to make his full salary.

“Let us say he is doing research, and even that it is great research. I still think it’s unjust and unfair to pay $280,000 for research,” Miller said.

In addition to the large salary, Bardo receives a fringe-benefits package that includes retirement and health insurance. The retired chancellor did have to give up the university-provided car and free house, however. Those perks transferred to new WCU’s new chancellor, David Belcher.

‘Demoralizing’ to faculty, staff

Bardo is not the only university chancellor in the state who was able to keep his salary for an additional year after retiring. Chancellors across the state have been entitled to the same benefits. The policy was revised, however, in 2010 by the University of North Carolina Board of Governors.

Board members decided the policy, the one Bardo falls under, was overly generous and did not hold outgoing chancellors and presidents accountable for the money they were earning.

The new policy allows chancellors and presidents who are returning to the classroom six months pay at levels that are in-line with other faculty. It also specifies certain work requirements be met and stipulates that before and after reviews be conducted of any research done.

SEE ALSO: WCU's former chancellor makes $280,000 this year for project research

The change in 2010 only applied to incoming chancellors and presidents such as Belcher, not Bardo and a cadre of other UNC university chancellors and presidents. Specifically, the old policy states that Bardo and these other men and women are entitled to an extra year of salary, paid for by their respective institutions, for a year’s research leave if they meet a couple conditions: They must have served for at least five years and must agree to become a faculty member for a nine-month appointment after their 12 months of research is completed.

Bardo meets that litmus test. He served some 16 years at WCU. And, the longtime administrator said he would return to the classroom to teach as a member of the university’s faculty.

“I do not yet know what I will be teaching. Once that is set, I will begin to do specific work related to those classes,” Bardo wrote in an email interview.

The salary Bardo will receive for nine months as a WCU faculty member isn’t shabby: $168,000, or 60 percent of his chancellor’s salary of $280,000.

That’s more than double the average salary for WCU faculty of $74,215. None of these WCU employees have been given raises in four years, making the current payments to Bardo seem, to critics such as Miller at least, especially egregious in such fiscally austere times.

It’s not just a student finding the large sums of dollars being doled out a bit hard to swallow. Professor Daryl Hale, who teaches in the department of philosophy and religion, described the situation as “demoralizing.”

“But, it’s also demoralizing to hear about any number of football coaches who get in excess of $200,000 for losing seasons, or to be told by the UNC general administration that what really matters are continuing athletic programs, no matter what the exorbitant costs,” Hale said in an email. “And then, faculty are constantly given the lame response that all this comes from ‘different pots,’ which even if true, shows no compassion when it comes from those voting themselves huge salary increases … I guess the bigger question to ask (now I step into my role as a moral philosopher): Is this really the sort of university system or society we want to live in and hand on to our students and children?”

And, Professor Catherine Carter of WCU’s English department raised questions about accountability and what precisely the university can anticipate in return for the $280,000 Bardo is receiving.

“I hope WCU can expect some really amazing research, considering that I can’t get funded to visit Berkeley for a week to work with primary sources and live in a very Spartan dorm while I’m there,” Carter said. “And, I certainly hope that as WCU makes its terms with new faculty and administration, it’ll remember this and choose its priorities accordingly.”

Paying statewide

Bardo is part of an older echelon of chancellors who have cost North Carolina and will continue to cost North Carolina — of the UNC chancellors who have stepped down since 1994, six (including Bardo) were granted a one-year research leave under their chancellors’ salary. This money is “to retool before returning to the classroom,” said Joni Worthington, spokeswoman for the UNC Board of Governors.

Worthington said the cumulative total of these retired chancellors’ ending salaries was $1.27 million.   

But, there are more chancellors in the pipeline who fall under the old policy. Of the 17 UNC chancellors today, 12 will potentially have the option of drawing an additional year’s salary when they retire. Their current annual salaries are a combined total $1.9 million.

That said, as of this month, only seven of them have served as chancellor for five years or more, as required under the policy. Two more will cross that minimum service threshold later this year. The other three have another couple of years to reach the five-year mark to qualify.

According to the American Council on Education, the average tenure of presidents and chancellors at American universities is eight-and-a-half years. But even if chancellors and presidents qualify, that does not mean they’ll want to conduct research and then teach.

“It is highly unlikely, based on past experience, that all of these chancellors would exercise their retreat rights and return to the classroom after a one-year leave,” Worthington said.

Here’s the context: of the 17 men and women preceding this latest crop of chancellors, six resigned to accept positions at other institutions, one retired and chose not to return to the classroom; four resigned their administrative positions with fewer than five years of service and were granted leaves of six months or less. Only six opted to return to the classroom after a one-year leave.

Worthington said allowing senior administrators to take a faculty position (with a certain time period to “retool”) when they retire or otherwise step down has been an accepted practice for decades in American higher education.

Demanding accountability

In 2003, the board of governors required every university board of trustees to adopt a policy on administrative separation of presidents and chancellors. This was an effort to make UNC campuses more competitive and bring consistency to practices, according to Worthington. In 2005, a uniform statewide policy was instituted, the one now benefiting Bardo.

But following an examination of the policy in 2009, the system decided “that UNC’s policies overall might be slightly more generous than those of public universities elsewhere — both in the length of leaves permitted and their levels of pay — and modified the policy accordingly,” Worthington said.

The new policy isn’t as generous as the old. The leave is for six months, with the possibility of an additional six months if approved by the UNC president. The salary during the leave is to be “commensurate with salaries of faculty members” of comparable rank and experience.

The departed chancellors who take the leave promise they’ll return to classrooms must submit a work plan. This plan is required to include a description of expected outcomes. The plan undergoes review by both the UNC president and board of governors. When completed, the former chancellor is required to submit a “summary report” to the UNC system and the local board of trustees that is involved.

What would $280,000 get the university?

• At $12,551 apiece, WCU could pay for 22 instate, full-ride football scholarships each year to help bolster the struggling football program.

• At an average of $74,215 each, WCU could hire almost four faculty members.

• Administrators come at about $62,674, so WCU could hire at least four of them, too.

• Staff are much less expensive at merely $35,316 or so each; WCU could hire almost eight.

WCU’s top earners

David Belcher, Chancellor

$275,000

Effective July 1, 2012

Robert Edwards, Vice chancellor for administration and finance

$148,223

Effective July 1, 2011

Beth Lofquist, Interim provost and vice chancellor for academic affairs

$162,000

Effective July 11, 2011

Sam Miller, Vice chancellor for student affairs

$158,620

Effective Aug. 1, 2007

Clifton Metcalf, Vice chancellor for advancement and external affairs

$154,500

Effective Jan. 15, 2001

John Bardo, former chancellor of Western Carolina University, is being paid $280,000 this year to retool for a return to the classroom and to conduct academic research.

Bardo wrote that his research concerns the relationships between higher education, the economy and community development. The theme is a familiar one that he often addressed and promoted during his time as WCU’s chancellor.

“This is a particularly important question given changes in the economy related to technology and globalization,” the former chancellor wrote in an email interview, adding that the work has required assembling a large-scale database on all 50 states.

“… that has allowed me to look at statistical predictors of unemployment, the demand for educated workers, median household income, and per capita state GDP,” Bardo wrote. “Also as a part of this work I have been able to identify statistical structural components of the state-level new economy; structural components of university activities; and structural components of enrollment characteristics of students. Using these components I have been able to successfully statistically predict differences among the states in the key economic variables described above.”

Bardo noted that he’s building a  “live database,” so that he can add variables as they become available, allowing him to extend the analysis.

SEE ALSO: Retired WCU chancellor still on the payroll

Bardo wrote that his research would help provide an in-depth look at the nature of universities and how they link to the needs of the states, regions, and communities. The former chancellor said that he’s at work on a book-length manuscript that would make specific recommendations on two fronts:

• Ways that states might re-structure their higher education institutions to align them more with changing external conditions.

• How these recommendations affect internal university operations.

“Obviously, this research could have implications for policy in North Carolina as well as nationally,” Bardo wrote in the email.

Additionally, the former chancellor said that he’s spending time relearning software for one of his primary academic areas, “the application of research methodology and applied statistics to understanding real world problems.”

“As you can imagine, in the decades during which I was in administration a great deal changed with regard to software that supports teaching and research,” Bardo wrote. “Part of my work has involved learning the new version of the key software that supports this area of teaching. It is very different than it was two decades ago.”

Western Carolina University won the three-week "Battle of the Plug" challenge against Appalachian State University, reporting a higher percentage of reduced energy usage in residence halls.

From Feb. 13 to March 2, WCU residential facilities reported a 7.5 percent reduction in energy usage while ASU reported a 2.4 percent reduction. ASU posted a congratulatory message to WCU on its energy saving tips website.

"The rivalry and students' desire to 'Beat App' sparked a lot of excitement and involvement in the competition – more than any other energy savings initiative on campus that I've seen," said Lauren Bishop, energy manager.

During the contest, WCU reduced energy usage by more than 38,000 kilowatt-hours, which is enough to power more than three homes in America for a year based on statistics from the U.S. Energy Information Administration.

WCU and ASU entered the challenge within the framework of participating in the national energy conservation competition called Campus Conservation Nationals. Institutions across the nation track and report their electricity and water use as part of the contest, which was created by the Center for Green Schools at the U.S. Green Building Council and sponsored in partnership with Lucid, Alliance to Save Energy and the National Wildlife Federation.

The "Battle of the Plug" name is a spinoff from the WCU-ASU football rivalry in which teams compete in the "Battle for the Old Mountain Jug." Bishop and Virginia Fowler, residential living's assistant director for facilities, teamed up with several student organizations, including the EcoCats and Student Government Association, to promote the contest and energy savings information.

energy.wcu.edu or 828.227.3562.

From written word to silver screen, Western Carolina University's Spring Literary Festival will celebrate its 10th year by featuring two authors whose works have been tagged for the silver screen.

Novelist and poet Ray Rash will kick off the festival, and memoirist Nick Flynn will deliver the keynote speech. Both have books that are or have been turned into feature length films.

Rash, WCU's Parris Distinguished Professor of Appalachian Culture, will participate in a question-and-answer session with audience members beginning at 8 p.m. on March 20 in the University Center theater.

A film adaptation of Rash's Serena, a 2008 novel about the ambitious wife of a timber baron set in Depression-era Western North Carolina, is set for release in 2014. Rash's newest novel The Cove will be published in April.

Nick Flynn will close the festival with a reading at 7:30 p.m., March 22, in the recital hall of the Coulter Building. Flynn's 2004 memoir recounts the author's encounter with his long-absent father while working in a Boston homeless shelter. The work was adapted and recently released as the feature film "Being Flynn," directed by Paul Weitz and starring Robert De Niro, Paul Dano and Julianne Moore. Flynn authored a second memoir The Ticking Is the Bomb, which was published in 2010, and a companion collection of poems in 2011.

All events are in the A.K. Hinds University Center or the recital hall of the Coulter Building on the WCU campus. Events are free and open to the public, and authors will sign works after each reading.

This year's festival also includes a performance of "The Becky Show," a multimedia exploration of a "white trash childhood" by Rebecca Hardin-Thrift, at noon on March 22 in Illusions in the University Center. Hardin-Thrift writes short stories and poetry.

Other featured authors this year are Mary Adams, Catherine Carter and Deidre Elliott, all of WCU's Department of English; and Shirlette Ammons, Darnell Arnoult, Joseph Bathanti, Stefan Merrill Block, David Joy, Jon Pineda and Glenis Redmond.

WCU's Spring Literary Festival has a long tradition of bringing established and emerging literary talent to Western North Carolina. Again this year, festival organizers donated copies of works by featured authors to the public libraries in Sylva, Franklin, Bryson City and Highlands.

More information about the festival is available by calling 828.227.7264 or emailing This email address is being protected from spambots. You need JavaScript enabled to view it.. Visit the festival website at www.litfestival.org. 

RON RASH

Ron Rash is the author of the 2009 PEN/Faulkner finalist and New York Times best-selling novel Serena, in addition to three other prizewinning novels: One Foot in Eden, Saints at the River and The World Made Straight. Rash has also written four collections of poems and four collections of stories, among them Burning Bright, which won the 2010 Frank O'Connor International Short Story Award, and Chemistry and Other Stories, which was a finalist for the 2007 PEN/Faulkner Award. His newest novel The Cove will be published in April.

MARY ADAMS

Mary Adams is a child of the snow-and-steel belt, and she writes poetry and rescues dogs in Sylva. Her books include Epistles from the Planet Photosynthesis and Commandment. She teaches Shakespeare and biblical literature. Her poems have appeared in Western Humanities Review, Asheville Poetry Review, Shenandoah, North American Review and Gulf Coast, among others. Her honors include a Michener grant and a fellowship from the National Endowment for the Arts.

www.maryadams.net.

SHIRLETTE AMMONS

Shirlette Ammons is a poet, writer, musician and coordinator of an arts program for children. She is also a Cave Canem Fellow. Her second collection of poetry, entitled Matching Skin, was published by Carolina Wren Press in 2008 and features an introduction by Nikky Finney, 2011 National Book Award Winner for Poetry. Ammons' first collection of poetry, titled Stumphole: Aunthology of Bakwoods Blood was published in 2002. She is vocalist songwriter for hip-hop rock band Mosadi Music.

DARNELL ARNOULT

Darnell Arnoult is writer-in-residence and assistant professor of English at Lincoln Memorial University in Harrogate, Tenn. Author of the prizewinning collection What Travels With Us: Poems and the novel Sufficient Grace, she is a regular faculty member of the Table Rock Writers Workshop, Tennessee Young Writers Workshop, John C. Campbell Folk School, Learning Events and the Appalachian Writers Workshop. Arnoult has received the Weatherford Award for Appalachian Literature, SIBA Poetry Book of the Year and in 2007 was named Tennessee Writer of the Year.

www.darnellarnoult.com/wp.

JOSEPH BATHANTI

Joseph Bathanti, a native of Pittsburgh, is professor of creative writing at Appalachian State University in Boone, where he also is the writer-in-residence for the university's Watauga Global Community. He was named the Gilbert-Chappell Distinguished Poet for the Western Region for the North Carolina Poetry Society for 2011-12. Bathanti is the author of six books of poetry, including This Metal, which was nominated for the National Book Award. Bathanti is also the author of the novels East Liberty, winner of the Carolina Novel Award, and Coventry, winner of the 2006 Novello Literary Award.

STEFAN MERRILL BLOCK

Born in 1982, Stefan Merrill Block grew up in Plano, Texas. His first book, The Story of Forgetting, was an international bestseller and the winner of Best First Fiction at the Rome International Festival of Literature, the 2008 Merck Serono Literature Prize and the 2009 Fiction Award from the Writers' League of Texas. Following the publication of his second novel, The Storm at the Door, Block was awarded the University of Texas Dobie Paisano Fellowship and a fellowship at the Santa Maddalena Foundation in Italy. He currently lives in Brooklyn.

CATHERINE CARTER

Born on the eastern shore of Maryland and raised there by wolves and vultures, Catherine Carter now lives in Cullowhee with her husband. She teaches at Western Carolina University, where she coordinates the English education program. Her first full-length collection, The Memory of Gills, received the 2007 Roanoke-Chowan Award from the North Carolina Literary and Historical Association; her poem "Toast" won the 2009 North Carolina Writers' Network Randall Jarrell award. Her new book is The Swamp Monster at Home.

DEIDRE ELLIOTT

Raised in the Great Plains, Deidre Elliott's creative nonfiction appears in numerous journals as well as in the anthologies Getting Over the Color Green: Contemporary Environmental Literature of the Southwest and Hell's Half-Mile: River Runners' Tales of Hilarity and Misadventure. Her fiction appears in the anthology Cold Flashes: Literary Snapshots of Alaska. She has recently completed a collection of essays, Dry Eden: A Desert Commonplace Book. Currently, she coordinates the Professional Writing Program and teaches in English at Western Carolina University.

NICK FLYNN

Nick Flynn's most recent book is The Captain Asks for a Show of Hands, a collection of poems linked to his latest memoir The Ticking Is the Bomb, which the Los Angeles Times calls a "disquieting masterpiece." His previous memoir, Another Bullshit Night in Suck City, was shortlisted for France's Prix Femina. The book was transformed into a film "Being Flynn" starring Robert De Niro, Paul Dano and Julianne Moore. He is credited as an executive producer and artistic collaborator for the movie. He has received fellowships from the Guggenheim Foundation and the Library of Congress and is a professor in the creative writing program at the University of Houston.

GLENIS REDMOND

Glenis Redmond is a widely published and award-winning poet from Greenville, S.C. Her latest book of poems is Under the Sun. Her poems have appeared in Meridians, Heartstone, Black Arts Quarterly, Obsidian II: Black Literature in Review, Emrys Journal, Bum Rush the Page: Def Poetry Jam, Poetry Slam: The Competitive Art of Performance Poetry and Femspec. She is a recipient of the Denny C. Plattner Award for Outstanding Poetry, is a Kennedy Center Teaching Artist, a North Carolina Arts Council Literary Fellow, a Cave Canem Fellow and a Hermitage Fellow.

JON PINEDA

Jon Pineda is the author of the memoir Sleep in Me, a Barnes & Noble Discover Great New Writers Selection and a Library Journal Best Books of 2010 selection. He is also the author of the poetry collections The Translator's Diary, winner of the 2007 Green Rose Prize, and Birthmark, selected by Ralph Burns as winner of the 2003 Crab Orchard Award Series in Poetry Open Competition. He currently teaches creative writing at Queens University of Charlotte.

DAVID JOY

David Joy grew up in Charlotte and earned a bachelor of arts in 2007 and a master's degree in professional writing in 2009, both from Western Carolina University. His first book Growing Gills: A Fly Fisherman's Journey was published in 2011 and was a finalist for the SELC Reed Award for Outstanding Writing on the Southern Environment. Critics called the book "a classic to which readers will keep returning." His creative nonfiction has appeared in Bird Watcher's Digest, The Wilderness House Literary Review and Smoky Mountain Living. He currently lives in Glenville, where he works as a staff writer and columnist for Crossroads Chronicle.

REBECCA HARDIN-THRIFT

Rebecca Hardin-Thrift is originally from Belmont. In 2002, she wrote and performed her one-woman show "The Becky Show" in Northampton, Mass., and at the New York International Fringe Festival. Hardin-Thrift is an associate professor of English at Tougaloo College in Jackson, Miss., where she teaches creative writing and drama. Her short stories and poetry have appeared in Washington Square, The Bellevue Literary Review, Karamu and others.

Schedule of Events

SUNDAY, MARCH 18

7:30 p.m.: Poet Glenis Redmond

(UC theater)

MONDAY, MARCH 19

12 p.m.: Gilbert Chappell

Distinguished Poetry Reading (student

poets) featuring distinguished poet

Joseph Bathanti (UC theater)

4 p.m.: Memoirist and poet Jon Pineda (UC theater)

7:30 p.m.: Novelist Stefan Merrill Block (UC theater)

TUESDAY, MARCH 20

1 p.m.: Screening of "Being Flynn"

(UC theater)

4 p.m.: Poets Catherine Carter and

Mary Adams (UC theater)

8 p.m.: Novelist Ron Rash in an

emceed audience Q&A with Rob

Neufeld of the Asheville Citizen-Times

(UC theater)

WEDNESDAY, MARCH 21

4 p.m.: Fiction writer Darnell Arnoult

(UC theater)

7:30 p.m.: Creative nonfiction writers

Deidre Elliott and David Joy

(UC theater)

THURSDAY, MARCH 22

12 p.m.: Rebecca Hardin-Thrift's

"The Becky Show" (UC Illusions)

4 p.m.: Poet Shirlette Ammons

(recital hall, Coulter Building)

7:30 p.m.: Memoirist Nick Flynn

(recital hall, Coulter Building)

Sylva might not exactly be your classic college town — it's certainly not Chapel Hill or Boone. But efforts to bind this community with Western Carolina University have taken catamount-like bounds forward recently.

The evidence?

First, there's a "paint the towns purple" week running Monday, March 19, through Friday, March 23, with students and campus groups adorning storefronts in the official purple and gold colors of WCU. This decking out of Sylva, Dillsboro and the Cullowhee area foreshadows the official installation of new Chancellor David Belcher. He interviewed for the job just more than a year ago, and officially started last July, but the installation ceremony takes place Thursday, March 29.

Secondly, there's the fact that WCU's "First Couple," Chancellor Belcher and wife Susan, are on a first-name basis with many business owners in town. Previous sightings of top WCU administrators in town were as rare as spotting actual catamounts stalking Sylva's downtown district.

These days, though, there's a new top cat in town.

'Purple pride'

T.J. Eaves, president of WCU's Student Government Association, said that he believes the "paint the towns" purple event will help introduce more students to businesses off-campus, and help business owners in turn promote "purple pride."

"We're really looking forward to it," said Eaves, who added that "when students do get downtown, maybe they'll keep on going" after the event ends.

Randy Hooper and his wife, Debbie, own Bryson Farm Supply & Natural and Organic Food Store on N.C. 107 in Sylva. Hooper said that it's easy to underestimate the importance of WCU to the local economy, and to the financial wellbeing of his particular business as well.

"It would surprise you," Hooper said, explaining that in addition to selling food items to students and a complete inventory of food, garden and lawn items to faculty and staff, WCU's grounds crew buys much of the material for campus from Bryson Farm Supply.

"We get really good support from them," Hooper said, who wasn't sure yet what role his business might play in the paint the towns purple event.

Special deals will be offered all day March 26 by local merchants and restaurants to WCU students, faculty and staff who show their university identification cards.

Sylva town board member Lynda Sossamon, a WCU graduate and co-owner of Radio Shack, said in a prepared news release that the events are "a great reminder" of how important WCU is to Jackson County's communities.

"This is a great way to bring students, faculty and staff into Sylva and Dillsboro and to get members of the community, some of whom may have never set foot on campus, to go to campus," she said. "We truly are a part of WCU, and WCU is a part of Sylva and all of Jackson County."

Forging friendships

Dieter Kuhn, who with his wife, Sheryl Rudd, owns Heinzelmännchen Brewery, is at something of a loss to describe the first time he met the Belchers. Chancellor Belcher promptly engaged Kuhn in a lengthy intricate conversation — in the German language.

"He is totally fluent," said Kuhn, a transplant from Germany to the U.S., still clearly delighted with the unexpected language and cultural exchange with WCU's man at the helm.

Students under 21 can get birch beer and root beer at Heinzelmännchen Brewery; graduate students and faculty and staff can get the real stuff, and often do, Rudd said when asked about how important a role WCU plays at this back street in Sylva business.

Hannah Armstrong, who started as a WCU intern at Heinzelmännchen Brewery and now works for the business part time after graduating two years ago, said Sylva has a long way to go before becoming a true college town, however.

"The students are unaware in general that Sylva is even here," the Greensboro transplant said, adding that most WCU students tend to travel to Asheville for shopping and entertainment. Or they simply build bonfires in their yards and drink beer beside them there, Armstrong said.

Rudd hopes to see that indifference change. She was attired appropriately in a purple-colored shirt, and was working at the brewery on Saturday in part to adorn the business' front window in the school's colors. Rudd said that simply by being who they are — friendly and unassuming — the Belchers have begun changing the equation between the university and the community. And for the better, at least in her view.

"It has been wonderful to see them in downtown as customers," Rudd said. "They have actual conversations with you."

This was not what the town's business owners experienced in the past. Previous WCU administrators have had little to do with the local community, at least not in a direct fashion via business owners or other regular folks. In addition to the visibility of the Belchers, relations between WCU and Jackson County have seen additional improvement thanks to the rebirth of WCU's retired financial officer Chuck Wooten, who is now serving as Jackson County's manager.

Bernadette Peters' experience with this suddenly friendly WCU has been similar to that of Rudd's and Kuhn's: extremely positive. Peters is the owner of City Lights Café, located just off of Sylva's Main Street on East Jackson Street. The café's official color logo-wise is purple, giving Peters a head start on the paint the towns purple event.

The café is a frequent hangout for university types. Some of WCU's information technology crew meets there on occasion; several graduate students routinely study in the café.

Peters spoke warmly of David and Susan Belcher and the couple's visible presence in the community that is now their home.

"They call you by name," Peters said in a tone of some wonderment.

Special events

March 26 is being set aside as a day of special events in honor of the installation of David Belcher as chancellor of Western Carolina University. The day will be capped by a program at Sylva's Jackson County Public Library at 7 p.m. called "Reflections on Place: An Evening with Distinguished Storytellers" featuring Cherokee storyteller Jerry Wolfe; former N.C. Poet Laureate Kathryn Stripling Byer; and Ron Rash, WCU's Parris Distinguished Professor of Appalachian Culture and author of The New York Times best-seller Serena. It will be followed by a reception.

A new strategic plan for Western Carolina University that will guide the institution's overall direction for the coming decade will be unveiled at a public forum next month.

WCU Chancellor David Belcher appointed a 36-member committee last fall to develop the plan. The group has regularly met since and is made up of representatives from within the university community and from the broader region. The planning process has included additional university and community members on various subcommittees.

The university's last strategic plan was implemented in 2008. This was prior to the economic downturn and before the state made massive cuts to its budget.

Belcher told members of WCU's board of trustees last week that he intends to bring them the plan for review in June.

But the public will get a first crack at the plan in a forum on Tuesday, April 17.

"We'll put the final draft of the plan out for consumption and invite final feedback from all quarters," said Melissa Wargo, an assistant vice chancellor in institutional research and effective planning who has led the strategic planning process.

Wargo said the planning group developed six strategic directions. These were:

• Fulfilling the educational needs of the state and region.

• Enriching the total student experience.

• Enhancing community partnerships.

• Investing in faculty and staff.

• Investing in core resources.

• Garnering support for this vision.

"These are the things that guide and inspire us, and as an institution in general," she said to the board of trustees.

Among the ideas for enhancing community partnerships is to assist in community revitalization efforts, identify and assist in economic development activities, and support local governments and schools.

"One of the things we heard strongly from the community ... was that we need to do a better job of enhancing our community partnership," Wargo said.

Paige Roberson is a member of that subcommittee. She works in planning for Jackson County and on downtown and economic development issues for Sylva. Roberson said the vision and desires of WCU to be inclusive are still much stronger than the reality. Roberson, a WCU graduate, said that she was the only Sylva community member on that community subcommittee. The others, she said, were affiliated with WCU.

"I am glad to see efforts taking place," Roberson said. "I did appreciate the interest and that they included me in it. But they need more people from the community involved if they really want community involvement."

Wargo said that one major difficulty for members of the community wanting to interact with WCU is an inability to easily communicate with the university.

"They often don't know what's going on here on campus," she said, suggesting that there might be a need for a single office with an executive level position "to support and coordinate community partnerships."

Also important, she said, is that WCU recognize and understand that "we are an arts and cultural resource for this region, and that we need to deliver on that promise."

Assumptions for WCU's strategic plan

• WCU will pursue strategically controlled enrollment growth.

• The quality of the student body will increase.

• The economic instability within the state will continue.

• The university's role in, and focus on, Western North Carolina will remain strong while its influence grows across the state and region.

• Fundraising and alternative revenue streams will become more important.

• State funding will be tied to performance.

There is a refinement to Catherine Carter’s poetry, a sense that each poem is finished, polished and complete, worked exactly the right amount and not a jot too much. There’s also in Carter’s poems an edge, a whiff of wild abandon lurking just beneath the placid surface.

This accomplished poet once published a romance novel under a pseudonym. And Carter remains fascinated by this often-maligned genre: She hopes one day to write another romance novel.

“It really was fun, and I would like to do it again,” Carter said. “I might have to try other genres first, though — it’s the generic conventions that make genre fiction most fascinating, the what-can-I-change and still have it be genre? Is it still romance if the big good-looking dominant guy is a villain? Still mystery if the detective’s kind of a goof who doesn’t solve the puzzle by intellect? Still a western if the hero talks about his feelings without being tied to a stake first, or isn’t white, or doesn’t like horses? The only way to find out is to write the book, unless someone else has already done it for you.”

These paradoxical crafted-with-care, you-better-watch-out qualities permeate Carter’s just released book of poems, The Swamp Monster at Home, just as they did her previously published book, The Memory of Gills. That book won the 2007 Roanoke-Chowan Award for Poetry.

Carter lives in Jackson County and teaches in Western Carolina University’s English department. She directs the English Education program. Carter is married to Brian Gastle, the English department’s head and a specialist in both medieval literature and professional writing.

Louisiana State University Press published The Swamp Monster at Home. The 68-page book was released Feb. 13.

Dive into Carter’s poems, and you know instantly that here is a person who takes form seriously, even — or most especially — when writing free verse. Carter writes knowing, respecting and honoring the rules of her craft, and she knows exactly when she should consider breaking them. The poems she writes are influenced by traditional poetic form.

That respect for craft shines through the selection of poems in The Swamp Monster at Home.

Carter sounded amused and bemused when talking about students who buck learning form because they fear doing so will “cramp” their style.

“Imagine a carpenter saying that learning to use a plane is going to ‘cramp’ his style,” Carter said, shaking her head in disbelief.

Carter’s poems generally begin as a solitary line that she hears in her mind’s ear.

“If I hear iambic pentameter, I know this is going to be a more formal poem. If it is loose, that tells me something else about the poem,” Carter said.

At age 44, Carter’s poetry is more reflective and perhaps more inwardly open and vulnerable than those pieces she’s published previously. And sense of place is strongly evident, whether Carter is writing about her tidewater home of Greensboro, Md., or about living here in Western North Carolina.

“The sense of place has been a preoccupation from the beginning, but it is a story I can’t seem to stop telling,” Carter said.

Take some of the imagery in the poem “Hydro Plant Accommodates Rafting Industry:”

“All the long drive upstream,

the rocks were knobby-dry,

the stream lay sullen, low and slow,

in broken symmetry.

Its mortal bones exposed.

Its quivering, glinting flesh

was gone to feed the power grid,

its slender nervous fish

cringing in too-warm pools ...

“The temporary flood

was short as autumn love,

with months of dust on either side

no torrent could remove,

but lit the day as love will.

Briefly the stream put on

its spangled flesh to resurrect

the shrunken skeleton.”

Carter grew up in a family that cared about literature. Her father was a biologist and her mother an English teacher. Both are now retired.

“My parents really rock, they are world-class parents,” said Carter.

Asking a writer who has influenced their work isn’t a very fair question, though it’s not unexpected in an interview. The truth is, of course, that everything a writer has ever read influences their subsequent work. That acknowledged, Carter in particular selected the work of Thomas Lux as shaping her later development as a poet. Lux is an internationally recognized writer who teaches at Georgia Tech.

“He has a dark and funny sensibility that really speaks to me,” said Carter, adding that one of her most productive and fulfilling periods as a writer occurred during a workshop/retreat led by Lux.

Carter also spoke with admiration about fellow Jackson County poets and writers Ron Rash and Kay Byer. She credits Byer for persuading LSU Press to seriously consider her first book of poems.

“That they even looked at it was because of Kay, and I owe that to her,” Carter said.

Carter to read at City Lights

Catherine Carter will read from The Swamp Monster at Home at 7 p.m. Friday, March 9, at City Lights Bookstore in Sylva.

A sampling

That Time Again

While I wake in the black

Early morning, the morning

star is Saturn, burning

yellow and steady in the window’s

icewater square like a warning

flare. You lumber toward the shower

and returning day, while in the winter

night Saturn and I

stare at each other, wary,

cold as two diamonds.

You have left your shirt

on the quilt, its warmth

turning thin in the chill.

After a while I lean

out stealthy and quick and catch

it under the cover by its collar,

hide it against my side

where Saturn won’t see.

November Evening, Splitting Firewood

A neighbor drones his leaves away

with a leafblower, another combs

his with a rasping rake, while in my leaves

I stand ankle-deep, braced to the slow

swing of the axe. The damp heavy logs

are splotched bright with fungal jelly

like orange marmalade, like flesh if flesh

were the color of goldfish. Witches’ butter:

in old stories it means a hex.

Maybe I’ll scoop it off the log.

Spread it on my neighbors’ toast,

act for the lost leaves.

Maybe there’ll be a golden quiver, an alien

taste, and then leaves

sifting over their quiet bodies,

slowly covering them under. But I

am the only witch here now,

writing dark thoughts

on the dry paper that whispers

under my soles, changing cold weight

and wood into heat, into light the color

of witches’ butter.

Promise Land

They’ve never seen it spelled,

I guess, only heard it said

in church: so when they write it down,

the Promised Land, heaven, becomes this other

thing, the Promise Land. Their heaven

is the land of promises, where

eternal checks are always in the mail

and every morning finds us in the gym.

Where those jeans, you swear, make me look small.

Where of course Monsanto doesn’t plot

to own each seed of every spear of corn.

Where your senators really read your mail. Where

we’ll see the beloved dead again, and never wish

we hadn’t. And it’s the land where you and I

can each admire and like and love the other

forever, forever, I promise, forever.

Things have gotten slightly darker at Western Carolina University.

The Cullowhee-based college is battling Boone’s Appalachian State University in the “Battle of the Plug.” A play on their football competition, Battle of the Old Mountain Jug, this battle pits the two rivals against each other for the benefit of the environment.

University sustainability officials are encouraging students living in the dorms to unplug and turn-off whatever and whenever possible. Professors are also being asked to teach their classes in the dark. But it is also the little things — like unplugging cell phone chargers when not in use to avoid a so-called “vampire load” — that can add up on a collective scale.

“The ability to beat App is up to everybody,” said Lauren Bishop, energy manager at WCU. “Students seem really excited about it this year, which makes me excited.”

Officials are measuring which campus residence hall saves the greatest percentage of energy, as well as how the overall reduction in energy use compares with participating institutions, including App State. WCU kicked off the three-week long event on Feb. 13.

Although Bishop is an App State grad herself, there’s no love lost when it comes to this energy competition. Despite her App State ties, Bishop assures that she bleeds purple.

“I have more of my energy invested in this school,” she said.

Bishop contacted App State with the idea of holding an energy competition a few years ago, but at the time, they had no way to track their energy savings. That is until the Center for Green Schools, an environmentally conscience nonprofit, created Campus Conservation Nationals, a countrywide electricity and water use reduction competition among colleges and universities. The nonprofit provided an online platform for schools to catalog their conservation efforts.

As of Monday, with 22 days left in the competition, App State was narrowly beating WCU.

If WCU hopes to pull off a win, it will need to work to shift the way students act and show them how much energy is indeed saved when they take a five- instead of 10-minute shower or turn the lights off when they leave a room.

“It is behavior change,” said Caden Painter, an energy management specialist at WCU. “We will continue to host activities that will promote this behavior change.”

Signs are posted around WCU reminding students about the competition, and Bishop has reached out to student groups to help spread the word.

“Peer-to-peer communication is still the most effective way,” she said.

Bishop has been receiving steady requests from resident assistants and student groups to lead sustainability-related events, such as a green energy trivia night. Participation is reaching “critical mass,” she said.

Bishop hopes that they will be able to keep the momentum going even after the competition ends.

Sustaining its energy focus

All state colleges and universities must lessen their energy consumption 30 percent by 2015 — a feat that WCU has already attained. WCU was the first, and in fact only, university in the state to meet the mandatory energy reduction goal.

“We are the only ones maintaining it,” Bishop said.

But the university isn’t resting on those laurels.

With the installation of a new chancellor, the university has begun work on its new vision — which includes more energy savings.

“Sustainability is a big piece of that,” Bishop said.

The best and easiest way to be sustainable, according to Bishop, is simply monitoring usage levels.

The university spends nearly $1 million on utility bills each year, Bishop said.

WCU has started “aggressively” scheduling classes and events so that buildings not in use can be essentially shut down, she said.

WCU also plans to debut its own program for keeping track of its energy usage at some point in the future. Harrill Hall, which is currently under renovation and will reopen with a gold LEED certification, will feature a screen displaying that residence hall’s usage data, Bishop said.

The school has one other LEED-certified building; its’ Health and Human Sciences building is certified at the silver level. However, sustainability has been a part of WCU’s construction planning for several years.

“We have started to make that more of a priority in the building,” Painter said.

Although they are not certified, the Fine and Performing Arts Center and the Center for Applied Technology building are “pretty energy efficient,” Bishop said.

It is considerably easier to construct more sustainable buildings that use various forms of energy more effective than to condition humans to change their behavior.

“I think it’s more taking the control out of the end user,” Bishop said. “Building better buildings.”

Ron Rash’s novel, Serena, was birthed in an image: his mind’s eye pictured a woman on horseback. From the woman’s posture on that horse, her very way of being, Rash said he knew this would be a novel about a very singular human being indeed.

“I knew she was very strong,” said the writer, who teaches at Western Carolina University and lives near Sylva. “And that someone was looking at her with fear and love.”

This image of Serena, which Rash developed into the bestselling 2008-released novel, has now spurred a major motion picture. The film version of Serena is set for release in 2014.

Serena, the novel, is set in Haywood County.

Actor Bradley Cooper and actress Jennifer Lawrence, who recently played leading roles in the to-be-released David O. Russell movie, “The Silver Linings Playbook,” will team together again in the movie “Serena.” Lawrence was in North Carolina last year for filming of “The Hunger Games,” to be released next month.  

The location of filming for “Serena” has not been announced.

Rash’s Depression-era set novel relates the story of timber baron George Pemberton, who is married to Serena. The couple moves to Western North Carolina to create a business empire. When Serena discovers she cannot bear children, her anger becomes directed toward her husband’s illegitimate son. Cooper and Lawrence will portray George and Serena Pemberton.

Academy Award winner Susanne Bier will direct the movie for 2929 Productions. Bier recently finished work on an Italian drama with Pierce Brosnan titled “All You Need Is Love.” Her other films are “Things We Lost in the Fire” and “In a Better World.”

Rash said he will not be involved in the movie’s production, but that he’s “very pleased” that the novel will be produced in film form. Rash hasn’t seen the screenplay. He didn’t, however, seem particularly worried or concerned about how his novel might be tailored to fit the big screen. The movie and novel are two separate retellings, entirely different works of art, he indicated.

“It’s out of my hands,” Rash said.

These days, the novelist’s attention is much more focused on the upcoming release of his 10th work of fiction and his fifth novel, The Cove. It will be released April 10. The Cove is set in Western North Carolina during World War I.

Rash’s fiction include the short story collection “Burning Bright,” which garnered him the Frank O’Connor Short Story Award, the world’s richest prize for the short story literary form.

“He is Appalachia’s most accessible writer who not only treats our history and culture with integrity, but has gained an amazing audience,” said Gary Carden of Sylva, a storyteller and writer with deep family roots to WNC and a frequent book reviewer for The Smoky Mountain News. “(Rash) is, in every sense of the word, an advocate for the spirit of Appalachia.”

How the sausage is made

Writing is hard for everyone, even an experienced writer who so adeptly brings stories to life as Rash. It generally takes him about three years to put a single novel together — “that’s typical,” he said.

Rash locks himself in a room, at home on Locust Creek Road in Sylva or at his office at WCU, and works. And really works, for up to six hours at a time: no music, no noise and no interruptions.

“I must be by myself,” Rash said in explanation. “I need solitude. You have to get really deep into it and enter that world as a writer.”

The image is always the beginning for this writer, as it was in Serena, he said. But there are hours and days and weeks and months of historical research, too. Readers of Serena are usually struck by the painstakingly accurate historical detail, portrayals that ring true to those familiar with these mountains. And the fact is, Rash tries to be representative of what he’s portraying.

“On Serena I did a huge amount of research,” said Rash, a descendant of Southern Appalachian families who was raised in Boiling Springs.

He studied and read about the formation of the Great Smoky Mountains National Park, and about the conflicts that arose between those conservation efforts and the timber interests, through books, newspapers and whatever he could get his hands on.

Rash doesn’t simply regurgitate research and fob it off as fiction: always there are those guiding images, those flashes of meaning and insight that characterize this novelist’s work.

The research confirmed the power wielded historically by these timber barons. The image, however, for Rash was discovered when, on a trip to Lake Logan in Haywood County, he observed a table made from a single piece of yellow poplar, a table forged from a large tree. The table struck the novelist as being a trophy. A trophy, that is, for the timber barons.

From such images Rash wove his novel, Serena.  

The Cove, Rash’s forthcoming novel, hasn’t been birthed easily. This experienced writer hit writing roadblocks he’d not experienced before.

“This last novel has been so difficult,” Rash said. “It seemed more difficult than the ones before. I just seemed to take a lot of wrong turns. After two years, I was ready to give up on it, but I didn’t because I’d put so much time into it by then.”

Ultimately, Rash worked out the problems. He described himself as satisfied and happy with The Cove.

Despite ever-increasing recognition as an accomplished and important fiction writer, Rash said he plans on staying and teaching at WCU.

“I love teaching,” he said. “And I enjoy my students. I think their enthusiasm is good for me — it helps keep me alive to the wonder of writing.”