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Give toward the Parkway’s future

The deadline to match a $300,000 challenge grant for the Blue Ridge Parkway has been extended for three months, with donors now having until Sept. 30 to meet this all-or-nothing challenge. 

In late 2019, an anonymous donor offered the $300,000 grant for the Trails & Views Forever Challenge. In order to receive the $300,000, the Blue Ridge Parkway Foundation must raise a matching $300,000 in additional donations. 

Trails & Views Forever is an initiative to restore the Parkway’s recreational assets, which are deteriorating due to insufficient funding for maintenance and improvements. The goal is to spend $3 million over five to 10 years for restoration and enhancements. 

Working with the National Park Service, the Foundation is developing a comprehensive plan to restore and care for trails, picnic areas, campgrounds and overlooks along the 469-mile motor road.

“No matter the size, every gift will provide care for Parkway recreational areas in strategic and sustainable ways,” said Foundation CEO Carolyn Ward. “We are grateful that this match will allow donors’ contributions to go even further to care for the places they love to hike, take in mountain views, picnic with family and friends, and camp under the stars.”

Donors who give $1,000 or more will receive a limited edition patch, and their names will be included on acknowledgement signs at key locations along the Parkway. Give at www.trailsandviews.org.

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